EFP (European Film Promotion) organises and operates EUROPEAN UMBRELLAS to establish a joint European presence in key international markets outside of Europe. The prominent stands provide European professionals and EFP member organisations with a central meeting point and give them a space for conducting business and networking. They can rent individual tables to hold their meetings and are supported by EFP staff on site.
EUROPE! UMBRELLAS are present at the FILMART in Hong Kong, the Asian Film Market in Busan, the AFM – American Film Market in Los Angeles, and the Toronto International Film Festival. Launched in 1998, the EUROPEAN UMBRELLA initiative was one of EFP's first projects.
Since 2011, EFP has been running a much frequented EUROPEAN UMBRELLA for world sales companies and EFP members at Hong Kong's renowned and well-established FILMART. With the support of German Films, EFP's umbrella has significantly grown over recent years (28 participating companies in 2018), offering tables for individual business meetings with distributors and buyers and a common space for displaying promotional material. In a highly dense and busy market environment, the stand's excellent location works as a "one-stop shop" for European cinema and provides the attending world sales companies with a very welcome opportunity to exchange experiences and benefit from the overall business activities.
The FILMART is organized by the Hong Kong Trade Development Council and takes place every March at the huge Hong Kong Convention and Exhibition Centre. The market maintains its significance as hub for sales to many important countries in Asia and is regarded as a bridge between the East and the West, providing for business access to Mainland China. Exhibitors and visitors from Hong Kong, Mainland China, India, Indonesia, Japan, South Korea, Malaysia, Singapore, Taiwan and Thailand, amongst others are regulars.
If you wish to register for EFP's Umbrella, here is what you need to do:
Participation at the Stand is limited and will be handled on a “first come, first served” basis. 24 companies which register with EFP receive an exhibitor’s badge. Further companies receive a visitor’s badge and will NOT be listed in the Exhibitor’s Guide of the FILMART. These FILMART regulations are not negotiable.
Shared table (for 2): €350
(If available, single tables available for €650)
After registering with EFP for the European Umbrella, you will be sent a link by the FILMART to register with the market for general access
Venue: Hong Kong Convention and Exhibition Centre (theatres, meeting rooms), Hong Kong Arts Centre
Rate: UD 320-1,100
*market or online screenings are not compulsory for the participation at the European Umbrella
European Sales Agents may also receive Film Sales Support (FSS) from EFP for the marketing of a maximum of two European films at the FILMART which covers 50% of their costs in relation to the marketing campaign and travel (economy ticket).
EFP (European Film Promotion) organises an EUROPEAN UMBRELLA for its member organisations at the Toronto International Film Festival (TIFF).
In order to highlight the diversity of European cinema and enhance its visibility at one of the world's key festivals, EFP has been organising and operating this stand - since 2016 - for those EFP members not present with individual stands. With 12 countries participating, the EUROPE! UMBRELLA represents an impressive number of films selected by the festival as well as the latest national productions. Based in the Industry Centre at the festival headquarters, the Hyatt Hotel, the large stand serves as a central meeting point and is open for business meetings and one-stop shopping for information about all the films from the participating European countries. The EUROPE! UMBRELLA is part of a growing industry presence at TIFF that serves as a gateway to the North American market.
EFP operates a large and much frequented EUROPE! UMBRELLA at the Asian Film Market in Busan since 2006 for European world sales companies and EFP member organisations representing European films. The umbrella is in a prominent location at BEXCO's exhibition hall, attracting substantial business from Korea, China, Hong Kong, Taiwan, Japan, Indonesia and other Asian countries. In collaboration with UniFrance, the EUROPE! UMBRELLA was greatly expanded over the years to cater for a significant number of world sales companies from across Europe. EFP provides tables for meetings and offers services on site, visibly highlighting the European presence.
The Asian Film Market has established itself as one of the leading film business markets in Asia on a par with the FILMART in Hong Kong, providing an exhibition area for the film industry, triggering production, acquisition, sales and investment of films. The Asian Project Market (APM) is a strong component of the market offering business exchanges.
If you wish to participate in the EUROPE! UMBRELLA, this is what you need to do:
European world sales companies may also receive FILM SALES SUPPORT (FSS) from EFP for the marketing of European films at the Asian Film Market, covering 50% of costs in relation to the marketing campaigns (FSS Guidelines).
2018 marked the 20th year where EFP supported the presence of European world sales companies at the AFM (American Film Market) by running the EUROPE! UMBRELLA at the market headquarters in the Loews Hotel for about 20 attendees. EFP offers administrative support for registering companies, provides individual tables and business facilities and space to display promotional material.
EFP annually hosts a European Cocktail which brings together market participants with representatives of EFP's OSCAR SCREENINGS that are being held during the same time.
The American Film Market, taking place in Santa Monica, California, a division of the International Film and Television Alliance (IFTA), is a firmly established major market for the sale and acquisition of films from around the world. It has solidified its role in the area of film development and financing, providing a platform for producers from around the globe to seek financing for new projects. As one of the top three international film markets, the AFM offers European producers and sales agents unique access to US, Asian, and Latin American-based buyers, exhibitors and producing partners. With Los Angeles established as the centre of development, production and distribution of film and television in the US (and a leader internationally), it is essential that European producers and sales agents have the opportunity to travel annually to the US, to meet and discuss current and upcoming projects with their peers. The AFM is also a “must” stop on the Asian industry calendar, and provides for follow-up meetings to the Asian Film Market, which takes place one month earlier in Busan.
European Film Promotion e.V.
22765 Hamburg / Germany
fon +49 40- 398 403-0
fax +49 40- 390 6249
AFC - Austrian Films
°efp Managing Director