the europe! Umbrellas

EFP (European Film Promotion) organises and operates EUROPEAN UMBRELLAS to establish a joint European presence in key international markets outside of Europe. The prominent stands provide European professionals and EFP member organisations with a central meeting point and give them a space for conducting business and networking. They can rent individual tables to hold their meetings and are supported by EFP staff on site.

EUROPE! UMBRELLAS are present at the FILMART in Hong Kong, the Asian Film Market in Busan, the AFM – American Film Market in Los Angeles, and the Toronto International Film Festival. Launched in 1998, the EUROPEAN UMBRELLA initiative was one of EFP's first projects.

Toronto International Film FestivalSeptember 6 – 16, 2018

EFP (European Film Promotion) organises an EUROPEAN UMBRELLA for its member organisations at the Toronto International Film Festival (TIFF).
In order to highlight the diversity of European cinema and enhance its visibility at one of the world's key festivals, EFP has been organising and operating this stand - since 2016 - for those EFP members not present with individual stands. With 12 countries participating, the EUROPE! UMBRELLA represents an impressive number of films selected by the festival as well as the latest national productions. Based in the Industry Centre at the festival headquarters, the Hyatt Hotel, the large stand serves as a central meeting point and is open for business meetings and one-stop shopping for information about all the films from the participating European countries. The EUROPE! UMBRELLA is part of a growing industry presence at TIFF that serves as a gateway to the North American market.

Asian Film Market, BusanOctober 6 – 9, 2018

EFP operates the large and very busy EUROPE! UMBRELLA at the Asian Film Market in Busan for European world sales agents and EFP member organisations representing their films. The stand is in a prime location at BEXCO's exhibition hall, attracting substantial business from Korea, China, Hong Kong, Taiwan, Japan and Indonesia, and other Asian countries. EFP has been offering this European meeting point and workspace for Europe's world sales agents at the Asian Film Market since 2006. In collaboration with UniFrance, the EUROPEAN UMBRELLA was greatly expanded to 189 square metres in 2014. A steady and growing number of registered world sales agents from Europe hold their meetings at individual tables supported by EFP staff on site. Additional space is provided for displaying promotional material in order to highlight the presence of European cinema.

AFM – American Film Market, Los AngelesOctober 31 – November 7, 2018

Europe! Umbrella at AFM 2017

2018 marks the 20th year where EFP supports the presence of European world sales at the AFM (American Film Market) by running the EUROPE! UMBRELLA at the market headquarters in the Loews Hotel for about 20 attendees. EFP offers administrative support for registering companies, provides individual tables and business facilities and space to display promotional material.

EFP annually hosts a European Cocktail which brings together market participants with representatives of EFP's OSCAR SCREENINGS that are being held during the same time.

FILMART, Hong KongMarch 18 – 21, 2019

Since 2011, EFP has been running a much frequented EUROPEAN UMBRELLA for world sales companies and EFP members at Hong Kong's renowned and well-established FILMART. With the support of German Films, EFP's umbrella has significantly grown over recent years (28 participating companies in 2018), offering tables for individual business meetings with distributors and buyers and a common space for displaying promotional material. In a highly dense and busy market environment, the stand's excellent location works as a "one-stop shop" for European cinema and provides the attending world sales companies with a very welcome opportunity to exchange experiences and benefit from the overall business activities.

°efp is supported by

European Film Promotion e.V.
Friedensallee 14-16
22765 Hamburg / Germany

fon +49 40- 398 403-0
fax +49 40- 390 6249


°efp President
Martin Schweighofer
AFC - Austrian Films 

°efp Managing Director 
Sonja Heinen

Panatom Corporate Communication

Andrea Dittler