the europe! umbrellas

EFP (European Film Promotion) organises and operates EUROPEAN UMBRELLAS to establish a joint European presence in key international markets outside of Europe. The prominent stands provide European professionals and EFP member organisations with a central meeting point and give them a space for conducting business and networking. They can rent individual tables to hold their meetings and are supported by EFP staff on site.

EUROPE! UMBRELLAS are present at the FILMART in Hong Kong, the Toronto International Film Festival the Asian Film Market in Busan. Launched in 1998, the EUROPEAN UMBRELLA initiative was one of EFP's first programmes.

Toronto International Film FestivalSeptember 5 – 15, 2019

EFP (European Film Promotion) organises an EUROPEAN UMBRELLA for its member organisations at the Toronto International Film Festival (TIFF).
In order to highlight the diversity of European cinema and enhance its visibility at one of the world's key festivals, EFP has been organising and operating this stand - since 2016 - for those EFP members not present with individual stands. With 14 countries participating, the EUROPE! UMBRELLA represents an impressive number of films selected by the festival as well as the latest national productions. Based in the Industry Centre at the festival headquarters, the Hyatt Hotel, the large stand serves as a central meeting point and is open for business meetings and one-stop shopping for information about all the films from the participating European countries. The EUROPE! UMBRELLA is part of a growing industry presence at TIFF that serves as a gateway to the North American market.

Asian Film Market, BusanOctober 5 – 8, 2019

EFP operates a large and much frequented EUROPE! UMBRELLA at the Asian Film Market in Busan since 2006 for European world sales companies and EFP member organisations representing European films. The umbrella is in a prominent location at BEXCO's exhibition hall, attracting substantial business from Korea, China, Hong Kong, Taiwan, Japan, Indonesia and other Asian countries. In collaboration with UniFrance, the EUROPE! UMBRELLA was greatly expanded over the years to cater for a significant number of world sales companies from across Europe. EFP provides tables for meetings and offers services on site, visibly highlighting the European presence.


FILMART, Hong KongMarch 18 – 21, 2019

Since 2011, EFP has been running a much frequented EUROPEAN UMBRELLA for world sales companies and EFP members at Hong Kong's renowned and well-established FILMART. With the support of German Films, EFP's umbrella has been steady over recent years (24 participating companies in 2019), offering tables for individual business meetings with distributors and buyers and a common space for displaying promotional material. In a highly dense and busy market environment, the stand's excellent location works as a "one-stop shop" for European cinema and provides the attending world sales companies with a very welcome opportunity to exchange experiences and benefit from the overall business activities.


AFM – American Film Market, Los AngelesNovember 6-13, 2019

Europe! Umbrella at AFM 2017

2018 marked the 20th year where EFP supported the presence of European world sales companies at the AFM (American Film Market) by running the EUROPE! UMBRELLA at the market headquarters in the Loews Hotel.

EFP annually hosts a European Cocktail which brings together market participants internationally.


°efp is supported by

European Film Promotion e.V.
Friedensallee 14-16
22765 Hamburg / Germany

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°efp President
Markéta Santrochová
Czech Film Center

°efp Managing Director 
Sonja Heinen


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