EFP (European Film Promotion) organises a EUROPE! UMBRELLA for its national film promotion agencies and for European world sales companies at the Toronto International Film Festival (TIFF). In order to highlight the diversity of European cinema and enhance its visibility at one of the world's key festivals, EFP has been organising and operating this stand – since 2016 – for those EFP members not present with individual stands. The EUROPE! UMBRELLA represents films selected by the festival or at Industry Selects. It is based in the Industry Centre at the festival headquarters, the Hyatt Hotel; the large stand serves as a central meeting point and is open for business meetings and one-stop shopping for information about all the films from the participating European countries.
The EUROPE! UMBRELLA is part of an industry presence at TIFF that serves as a gateway to the North American market. In 2021, 9 of the promoted titles were sold to outside of Europe.
The EUROPE! UMBRELLA at TIFF Industry, which receive substantial support from Creative Europe and is backed by Eurimages whose representatives are part of the joint platform, hosts 14 national film promotion agencies from throughout Europe and promotes each of them with their latest titles in the various sections of TIFF's Official Selections or TIFF Industry Selects in 2022.
>> discover the films
The national film promotion agencies participating in the EUROPE! UMBRELLA in 2022 are: Croatian Audiovisual Centre, Czech Film Center, Danish Film Institute, Finnish Film Foundation, Georgian National Film Center, German Films, Icelandic Film Centre, Lithuanian Film Center, Norwegian Film Institute, Screen Ireland, SEE NL (The Netherlands), Swedish Film Institute, Swiss Films and Wallonie Bruxelles Images (Belgium).
>> click here for all European promotion agencies represented at the EUROPE! UMBRELLA in 2022.
In a moderated video conference on 25 August, North American press delegates were treated to an exclusive first look of eight European films celebrating their world premiere at TIFF such as Unruly by Malou Reymann (Denmark/»Discovery«), My Sailor, My Love by Klaus Härö (Finland, Ireland/»Contemporary World Cinema«), All Quiet on the Western Front by Edward Berger (Germany, USA/»Special Presentations«), Pray for our Sinners by Sinéad O'Shea, Ireland/»TIFF Docs«), Thunder by Carmen Jaquier (Switzerland/»Platform«) The Gravity by Cédric Ido (France/ »Platform«), The Hummingbird by Francesca Archibugi (Italy, France/»Gala Presentations«), Stories Not to be told by Cesc Gay (Spain/»Special Presentations«).
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Czech Film Center
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