To adapt to the changing market conditions and to improve the circulation of European films outside of Europe, EFP offers incentives for universal 'ready-to-use digital promotion campaigns' to be used and adapted by non-European distributors. The campaigns can include B-to-B as well as to B-to-C approaches and are meant to add an extra value to sales strategies.
Films must be recent with the original copyright of the film being established in 2020/2021. Films can be finished or unfinished. Unfinished films, means that films are in post-production. They can either be fiction films, animated films or documentaries with a minimum duration of 60 minutes.
Excluded are films consisting of advertising or containing pornographic or racist material as well as those advocating violence.
Films have to be majority produced by a producer or producers established in the countries participating in Creative Europe – MEDIA and have to have been made with a significant participation by professionals who are citizens/residents of the countries participating in Creative Europe – MEDIA (see 'important information').
Significant participation is defined as 10 or more points under the following scheme. In case of documentaries or animated films that do not have all of the components (for example actors etc.) and where the total is therefore less than 19, films need to achieve more than half of the points of the maximum total.
|Production Design / Art Direction||1|
|Director of Photography||1|
Films from Switzerland may also receive FSS as EFP administers a special fund thanks to the international measures by the Federal Office of Culture, Media Desk Suisse and SWISS FILMS.
Eligible are those European world sales companies (see 'important information' below) which are associated with EFP. They have to have an entry in their national trade register, have an ECAS account and a Participant Identification Code (PIC) on the European Commission's Participant Portal and a signed Mandate with EFP making them co-beneficiaries of EFP.
Applications for ready-to-use digital campaigns can be submitted to EFP between August 2020 and 31 May 2021. The digital campaigns must be completed and the costs incurred and paid for by 30 June 2021.
Applications submitted to EFP by the respective world sales company must include the following:
If sales companies also apply for the FSS OPEN CALL for a film (finished or unfinished), the application for FSS 'Ready-to-use digital promotion campaigns' must include different promotion strategies and costs. Important: To avoid double funding, the sales company must guarantee that they have not received funding from Distribution and Sales Agents Automatic Support 2020 (Action 2 – Support to Sales Agents) or other funds from Creative Europe for the same campaign.
Please note: Under the current circumstances, sales must not primarily focus on theatrical releases. Sales to TV or VoD are equally important.
Applications will be evaluated taking into account the quality of the campaign in terms of relevance and service for buyers from outside of Europe. Due to a limited budget, not all of the applications might be successful towards the end of the application period (May 2021).
The overall budget reserved for the ready-to-use digital promotion campaigns is €55,000.
FSS contributes a maximum of €8,000 towards the campaign if at least €16,000 are spent in total. If the beneficiary spends less than calculated, the contribution is adjusted accordingly. FSS contributions may not exceed 50 per cent of the total costs incurred by the world sales company on each campaign.
Following the instalments of funds paid by MEDIA to EFP, the FSS contribution is transferred:
All invoices in relation to the campaign must have been paid at the time of the claim. Invoices may pre-date the date of grant confirmation by 2 months if the costs are clearly identifiable with the submitted campaign.
EFP requires copies of all paid invoices of the costs incurred by third parties from the sales company. The actual contribution paid to the sales company will be published on EFP's website.
By receiving an FSS contribution from EFP towards ready-to-use digital promotion campaigns, the respective world sales company agrees that any submitted film stills, trailer links or further material to be agreed upon may be used on EFP's website, for EFP press releases, social media campaigns and further promotional activities undertaken by EFP. The company must use EFP's logo and the logo of the Creative Europe - MEDIA Programme as credentials.
The following elements carried out by third parties may be part of the digital promotion campaign to be given to overseas buyers
- integrated social media campaigns (contents and assets development, ads)
- digital strategies on the internet (Youtube, influencers, blogs, True View, video seeding)
- creation of special scenes/clips (each scene/clip modified for the different platforms, 15 sec, 30 sec and longer for Youtube)
- dedicated teasers/trailers
- dedicated still campaign
- digital posters, incl. motion posters
- production of EPKs (including interviews and behind-the-scenes footage)
- additional mood boards
- character descriptions or introductions
- digital pitches (directors introducing their films)
- coordinated audience development strategies
- coordinated media partnerships, involving key worldwide-present media (trailer launch for example on Vice, Yahoo, Msn, Rolling Stone, media agencies)
- coordinated event-driven strategies
- cross-media contents
1. Definition world sales company
The world sales company is an important partner for filmmakers, producers and distributors, acting as an international distributor, in a lot of different ways:
• Licensing the films for all releases (theatrical, VoD – transactional and subscription, TV)
• Supervising the deals and controlling release costs on each territory
• International marketing and promotion of films to foreign distributors (editorial line, teasers, posters, press releases)
• Direct financial participation in the films (often from writing stage and early with pre-sales, co-productions)
• Special relationship with and attendance at all important film festivals and markets throughout the world
• International vision of the markets with technical evaluation and "know-how"
• Follow-up with the international career of the film
• Promotion and discovery of new talents
2. Qualification world sales company
The applying world sales company has to be based in one of the EU countries, the EEA or countries associated with Creative Europe – MEDIA. The European company has to be owned, whether directly or by majority participation, by nationals of member states of the European Union and of the European Economic Agreement (or nationals of the other European countries participating in Creative Europe – MEDIA and registered in one of these countries.
3. Countries belonging to the EU, the EEA and to Creative Europe – MEDIA
Albania, Austria, Belgium, Bulgaria, Bosnia & Herzegovina, Cyprus, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Moldova, Montenegro, Norway, Poland, Portugal, Republic of North Macedonia, Republic of Serbia, Romania, Slovak Republic, Slovenia, Spain, Sweden, The Netherlands, Tunisia, the Ukraine and the UK (UK until 31 December 2020). ***
Films which are majority produced by countries which are candidates to join the European Union are only eligible for FSS subject to the coming into force of their country's participation in Creative Europe – MEDIA and subject to EFP admitting a member organisation from the respective country. The same applies to the country of origin of the world sales company.
4. Countries not participating in Creative Europe – MEDIA
Countries outside the EU, the EEA and those not associated with Creative Europe – MEDIA.
5. Countries with a low audiovisual production capacity
Albania, Austria, Belgium, Bulgaria, Bosnia & Herzegovina, Cyprus, Croatia, Czech Republic, Denmark, Estonia, Finland, Georgia, Greece, Hungary, Iceland, Ireland, Latvia, Lithuania, Luxembourg, Malta, Moldova, Montenegro, Norway, Poland, Portugal, Republic of North Macedonia, Republic of Serbia, Romania, Slovak Republic, Slovenia, Sweden, The Netherlands, Tunisia and the Ukraine.***
***Exception: As EFP currently does not have member organisations from Malta, Moldova, Tunisia and the Ukraine, films which have been majority produced by these countries are not eligible.
European Film Promotion e.V.
22765 Hamburg / Germany
fon +49 40- 398 403-0
fax +49 40- 390 6249
Czech Film Center
°efp Managing Director