As EFP is still in the process of applying to Creative Europe MEDIA for FSS 2022-24, individual grant confirmations and disbursements are subject to the signing of the contract between EFP and Creative Europe MEDIA at the end of 2022. This means that all costs part of the FSS application to EFP are undertaken at the world sales companies own risk with no claim to EFP should funding not become available from the European Commission.
Film Sales Support has two strands which include different options for digital promotion:
1) FSS Classic
for the physical promotion, combined with digital elements, of films at the 9 selected film festivals and markets outside of Europe (see list below).
2a) FSS Digital
for the purely digital promotion of films at the 9 selected international film festivals and markets outside of Europe which offer a hybrid version*, and at the online versions of 2 markets inside of Europe, the European Film Market (EFM) and the Marché du Film.
2b) NEW: FSS Digital Plus
for the purely digital promotion of films at additional hybrid film festivals* (inside and outside of Europe) with an international industry and outward reach
2c) NEW: FSS Inclusion
a pilot for the purely digital promotion of films depicting gender balance, equity and inclusion at the 6 selected international film festivals outside of Europe which offer a hybrid version* (see list below) and at additional specialised hybrid film festivals* (inside and outside of Europe) with an international industry and outward reach
How much is available for FSS Inclusion?
An investment of up to 50% of the total costs up to a maximum of EUR 5,000 per campaign for an overall spend of EUR 10,000
Support Criteria for FSS Inclusion
To be eligible, films need to qualify by meeting points of three of the below criteria
1. Lead Character(s)
At least one of the lead characters are from marginalised group(s).
Marginalised relates to:
- Gender/Gender identity
- Skin colour, colorism
- Socioeconomic and sociocultural background (reduced opportunities due to their level of income and/or education)
- non-mainstream (body weight, height)
2. Other Characters
meeting one or more of the following: s. above point 1
- Gender identity
- Further information (see point 1.) if voluntarily provided by the director
4. Main storyline/subject matter
- Main storyline(s), theme or narrative of the film is about marginalised group(s) or
- focuses on the following, for example gender, ethnic, racial, skin colour, religion
- harassment, disability, abuse, discrimination, patriarchy
5. Other storylines / subject matters
- There are other elements of the storyline(s) or subject matter that are about marginalised group(s)
- Language, etc.
- The setting is wholly or partially in a marginalised country or region
- Further Criteria (please describe)
*hybrid means that the festival offers an essential online part: online accreditations that allow international buyers to participate in the festival if they cannot attend in person, online market screenings and/or online panels
Applications must be made electronically via the EFP digital application system. Application deadlines are determined by EFP; they are set two (festivals), respectively three weeks (markets) before the start of the respective film festival or market. Calls for submissions are published 2 months prior to the respective deadline.
Eligible to benefit from FSS are sales campaigns for recent finished and unfinished European fiction films, animated films or documentaries with a minimum duration of 60 minutes participating in the selected film festivals, at additional (specialised) film festivals and at the chosen markets.
Recent films, refers to the original copyright of a film which must not be older than 1 year before the respective year in which applications are being made.
Unfinished films means that films are in production or post-production. EFP defines a film as finished when the original national version of the film is finished and available for the premiere at a national film festival or for a national release.
Films must not have been sold to the territory in which the respective festival or market outside of Europe takes place (not applicable for festivals or markets inside of Europe with an international reach)
Films may be part of any section of the festivals and do not have to have a market premiere at the respective market.
Applications for markets may include packages of up to five European films including unfinished films.
Films must be destined for exploitation in cinemas, on TV or VoD.
Films have to be majority produced by a producer or producers established in the countries participating in Creative Europe – MEDIA and have to have been made with a significant participation by professionals who are citizens/residents of the countries participating in Creative Europe – MEDIA. Significant participation is defined as 10 or more points under the following scheme. In case of documentaries or animated films that do not have all of the components (for example actors etc.) and where the total is therefore less than 19, films need to achieve more than half of the points of the maximum total.
|Production Design / Art Direction||1|
|Director of Photography||1|
Excluded are films consisting of advertising or containing pornographic or racist material as well as those advocating violence.
World sales companies based in the European Union and in countries participating in Creative Europe - MEDIA which are registered with the Funding & Tender Portal of the European Commission and approved by the respective national film promotion institute.
They must be:
In the case of financial support, world sales companies have to meet certain obligations (to follow upon signature of contract with Creative Europe MEDIA)
Albania, Austria, Belgium, Bulgaria, Bosnia & Herzegovina, Cyprus, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Georgia, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Montenegro, Norway, Poland, Portugal, Republic of North Macedonia, Republic of Serbia, Romania, Slovak Republic, Slovenia, Spain, Sweden, The Netherlands and the Ukraine.
Films which are majority produced by countries which are candidates to join the European Union are only eligible for FSS subject to the coming into force of their country's participation in Creative Europe – MEDIA and subject to EFP admitting a member organisation from the respective country. The same applies to the country of origin of the world sales company.
In the case of the Ukraine, although EFP does not have a member institute from the Ukraine, EFP will jointly evaluate the applications for Ukrainian films by eligible sales companies together with the Ukrainian Institute which has access to information on funding in relation to the promotion spend of the respective film.
1. Toronto International Film Festival (Canada)
2. Canadian International Documentary Festival, Hot Docs (Canada)
3. Sundance Film Festival (USA)
4. Tribeca Film Festival (USA)
5. South by Southwest Film Festival (USA)
6. Tokyo International Film Festival (Japan)
1. Asian Contents & Film Market (South Korea)
2. Hong Kong Film & TV Market (China)
3. American Film Market, AFM (USA)
4. Ventana Sur (Argentina)
5. European Film Market, EFM (Germany)*
6. Marché du Film – Cannes Film Festival (France)*
*FSS for the EFM and the Marché du Cannes is only available for the online versions. These two markets with their prestigious labels have an international reach and give the sales agents more opportunities to target buyers outside of Europe.
Further festivals and specialised film festivals if they offer an online version (inside and outside of Europe)
These festivals will be established following applications under FSS Digital Plus, for example Venice International Film Festival (Italy), San Sebastían International Film Festival (Spain), Rio International Film Festival (Brazil), Shanghai International Film Festival (China), Guadalajara International Film Festival (Mexico), Bucheon International Fantastic Film Festival (Bifan) etc. and FSS Inclusion, for example BlackStar Film Festival (USA), OUTFEST (USA), imagineNATIVE (Toronto, Canada), etc.
The budget of the application must include costs for a substantial amount of digital promotional activities at the respective festival or market and involve innovative measures with an added value.
up to €8,000
up to €5,000
Markets (packages of up to five films possible)
up to €5,000
Maximum total grants for a number of applications per company: €30,000 between July 2022 and June 2023 and July 2023 and June 2024 respectively
FSS is transferred after the respective festival or market and after proof has been given that all eligible costs have been duly paid. Proof of expenses and payment of invoices (by signature) have to be presented to EFP within one month after the end of the respective festival or market.
EFP requires copies of all paid invoices of the costs incurred by the sales company. The actual FSS grants paid to the sales companies will be published on EFP's website.
Costs documented via invoices are eligible in the period 2 months prior to and 2 months after the date of the FSS confirmation letter to the sales company. If the sales company spends more than calculated, the confirmed and reserved FSS grant will not increase. If the company spends less than calculated, the grant is adjusted accordingly.
FSS may not exceed 50 per cent of the total costs incurred by the world sales company on each campaign.
EFP additionally offers FSS for the promotion of films from Switzerland outside of Europe thanks to new international measures by the Federal Office of Culture, Media Desk Suisse and SWISS FILMS. This support has been confirmed and takes immediate effect.
Note: Applications for films from Switzerland must be submitted separately from applications for European films via the application system.
European Film Promotion e.V.
22765 Hamburg / Germany
fon +49 40- 398 403-0
fax +49 40- 390 6249
Czech Film Center
°efp Managing Director