film sales support
EFP (European Film Promotion) promotes European films and talent around the world. With Film Sales Support (FSS) it backs marketing campaigns of European world sales companies targeting countries outside of Europe. Public calls invite sales companies who have registered in the Funding & Tender Opportunities Portal of the European Commission and have been approved by the national film promotion institutes to submit applications by set deadlines (see below).
Film Sales Support is funded by the Creative Europe – MEDIA Programme of the European Union.
Gender balance, diversity & inclusion and sustainability are important for EFP. Therefore, we appreciate and encourage promotion campaigns that respect the environment as well as the diversity of filmmakers and films (see Memorandum of Understanding for EFP on Diversity & Inclusion).
FSS is available for:
FSS Classic for the physical promotion, combined with digital elements, of films at the 9 selected film festivals and markets outside of Europe (see list below).
FSS Digital for the purely digital promotion of films at the 9 selected international film festivals and markets outside of Europe which offer a hybrid version*, and at the online versions of 2 markets inside of Europe, the European Film Market (EFM) and the Marché du Film.
NEW: FSS Digital Plus for the purely digital promotion of films at additional hybrid film festivals* (inside and outside of Europe) with an international industry and outward reach
NEW: FSS Inclusion as a pilot for the purely digital promotion of films depicting gender balance, equity and inclusion at the 6 selected international film festivals outside of Europe which offer a hybrid version* (see list below) and at additional specialised hybrid film festivals* (inside and outside of Europe) with an international industry and outward reach (Support Criteria)
*hybrid means that the festival offers an essential online part: online accreditations that allow international buyers to participate in the festival if they cannot attend in person, online market screenings and online panels
support for films from Switzerland
EFP additionally offers FSS for the promotion of films from Switzerland outside of Europe thanks to international measures by the Federal Office of Culture, Media Desk Suisse and SWISS FILMS. This support has been confirmed and takes immediate effect.
Dates and Deadlines
Festivals / Markets
•Toronto International Film Festival (08 - 18 September 2022) Canada
Application deadline: 25 August 2022
• Asian Content & Film Market (8-11 October 2022), Busan, South Korea - hybrid
Application deadline: 16 September 2022
• Tokyo International Film Festival (24 October – 2 November 2022) Japan
Application deadline: 10 October 2022
• American Film Market (1- 6 November 2022) USA
Application deadline: 11 October 2022
• Sundance Film Festival (19-29 January 2023) Park City, USA - hybrid
Application deadline: 4 January 2023
• European Film Market (16-22 February 2023) Berlin, Germany - online
Application deadline: 26 January 2023
• South by Southwest (10 - 19 March 2023) Austin, USA - hybrid
Application deadline: 24 February 2023
• Hong Kong International Film & TV Market (FILMART) (13 - 16 March 2023)
Application deadline: 27 February 2023
• Hot Docs Canadian International Documentary Festival ( 27 April - 7 May 2023), Toronto, Canada
Application deadline: 6 April 2023
• Cannes Film Market (Marché du Film) (16 – 27 May 2023) France - online
Application deadline: 25 April 2023
• Tribeca Film Festival (7 - 18 June 2023), New York USA – hybrid
Application deadline: 24 May 2023
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