FSS for tiff // NORWAY / Disco by Jorunn Myklebust Syversen
FSS for tiff // The Netherlands / Instinct by Halina Reijn
FSS for tiff // SWEDEN / My Life As A Comedian by Rojda Sekersöz
FSS for tiff // AUSTRIA / Nobadi by Karl Markovics
FSS for tiff // FRANCE & BELGIUM / Our Lady Of The Nile by Atiq Rahimi
FSS for tiff // GERMANY / Pelican Blood by Katrin Gebbe
FSS for tiff // GERMANY / The Audition by Ina Weisse
FSS for tiff // UK & ITALY / The Burnt Orange Heresy by Giuseppe Capotondi
FSS for tiff // CZECH REPUBLIC / The Painted Bird by Václav Marhoul


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27.08.2020 - Ten European films have benefited from FSS incentives for world sales companies to develop ‘Ready-to-use digital promotion campaigns’ that can be …

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13.08.2020 - EFP (European Film Promotion) has been overwhelmed by the rising demand for this year's virtual EUROPE! UMBRELLA at the FILMART in Hong Kong. 40 …


Susanne Davis
Head of FSS

Cornelia Klimkeit

05.09 — 15.09.2019
Toronto International Film Festival
Film Sales Support deadline: 8 August
05.10 — 08.10.2019
Asian Film Market
Film Sales Support deadline: 3 September
06.11 — 13.11.2019
American Film Market
Film Sales Support deadline: 26 September
28.10 — 05.11.2019
Tokyo International Film Festival
Film Sales Support deadline: 30 September
23.01 — 02.02.2020
Sundance Film Festival
Film Sales Support deadline: 12 December
01.08 — 30.11.2020

open call
fss for digital promotion campaigns
crisis guidelines


First FSS OPEN CALL (August 2020 – November 2020)

what are the objectives

EFP takes into account the current situation caused by the Corona virus which has affected the entire film industry. Important film festivals and film markets are either being postponed or cancelled. This means that FSS is now only available for wholly digital campaigns, including activities at important international events, to help with the distribution and circulation of European films to countries outside of Europe.


which films are eligible

Films must be recent with the original copyright of the film being established in 2020/2021. Films can be finished or unfinished films. Unfinished films means that films are in post-production. They can either be fiction films, animated films or documentaries with a minimum duration of 60 minutes.

Excluded are films consisting of advertising or containing pornographic or racist material as well as those advocating violence.

Films have to be majority produced by a producer or producers established in the countries participating in Creative Europe – MEDIA and have to have been made with a significant participation by professionals who are citizens/residents of the countries participating in Creative Europe – MEDIA (see 'important information' below).

Significant participation is defined as 10 or more points under the following scheme. In case of documentaries or animated films that do not have all of the components (for example actors etc.) and where the total is therefore less than 19, films need to achieve more than half of the points of the maximum total.

Director 3
Scriptwriter 3
Composer 1
Actor 1 2
Actor 2 2
Actor 3 2
Production Design / Art Direction 1
Director of Photography 1
Editor 1
Sound 1
Shooting Location 1
Laboratory 1
Total 19

Films from Switzerland may also receive FSS as EFP administers a special fund thanks to the international measures by the Federal Office of Culture, Media Desk Suisse and SWISS FILMS.

which companies are eligible

Eligible are those European world sales companies (see 'important information') which are associated with EFP. They have to have an entry in their national trade register, have an ECAS account and a Participant Identification Code (PIC) on the European Commission's Participant Portal and a signed Mandate with EFP making them co-beneficiaries of EFP.

how to apply

As part of the First FSS OPEN CALL, applications can be submitted to EFP at any time between August 2020 and 30 November 2020. The digital campaigns must refer to planned future activities.

Sales companies may submit:

  • single applications OR
  • a package of a maximum of 5 European films (line-up). The package may also include finished and unfinished films.

Applications must include a detailed written campaign dedicated to countries outside of Europe (compulsory). Important: To avoid double funding, the sales company must guarantee that they have not received funding from Distribution and Sales Agents Automatic Support 2020 (Action 2 – Support to Sales Agents) or other funds from Creative Europe for the same campaign.

If sales companies also apply for the FSS Ready-To-Use Digital Promotion Campaigns for a film (finished or unfinished), the application for the FSS OPEN CALL must include different promotion strategies and costs.

Please note: Under the current circumstances, sales must not primarily focus on theatrical releases, sales to TV or VoD are equally important.

how are applications selected

Applications will be evaluated taking into account the quality and relevance of the campaign targeting buyers outside of Europe. Due to a limited budget, not all of the applications might be successful towards the end of the application period (May 2021)

how much is available

The overall budget reserved for the First FSS OPEN CALL, August – November 2020, is €110,000. A Second FSS OPEN CALL will be launched in December 2020.

FSS contributes a maximum of €5,000 towards the individual campaign if at least €10,000 are spent in total. If the beneficiary spends less than calculated, the contribution is adjusted accordingly. FSS contributions may not exceed 50 per cent of the total costs incurred by the world sales company on each campaign.

The FSS contribution is transferred:

  • after the respective sales agent has completed the campaign and filed the claim by 31 December 2020;
  • given proof to EFP that all eligible expenses have been duly paid by 31 December 2020.

EFP requires copies of all paid invoices of the costs incurred by third parties from the sales company. The actual contribution paid to the sales company will be published on EFP's website.

By receiving an FSS contribution from EFP toward digital promotion campaigns, the respective world sales company agrees that any submitted film stills, trailer links or further material to be agreed upon may be used on EFP's website, for EFP press releases, social media campaigns and further promotional activities undertaken by EFP. The company must use EFP's logo and the logo of the Creative Europe - MEDIA Programme as credentials.

which costs are eligible

The following elements carried out by third parties (with 2 exceptions) may be part of the digital promotion campaign

  • digital strategies and pitches to buyers including promotional elements (trailers, clips, digital posters, other material such as promo reels, etc.);
  • digital experiments/alternatives;
  • reaching out to overseas buyers by way of targeted mailings, live streams/trailer shows or any other way (compulsory)
  • creation of individual virtual screening room (proportion of costs)
  • screening fees for virtual market screenings and expenses related to meetings with buyers virtually
  • social media campaigns; digital advertising
  • hiring of digital marketing companies
  • exceptionally: proportional costs for promotional work done by the applying sales company itself to insure cost-efficiency (up to 20% of the total promotional costs) for a specific campaign for which FSS is being applied for instead of hiring a third party
  • exceptionally: proportional costs for the acquisition of technical equipment/software enabling the improvement of the digital promotion campaign for which FSS is being applied for (up to 20% of the total promotional costs)

important information

1. Definition world sales company
The world sales company is an important partner for filmmakers, producers and distributors, acting as an international distributor, in a lot of different ways:

• Licensing the films for all releases (theatrical, VoD – transactional and subscription, TV)
• Supervising the deals and controlling release costs on each territory
• International marketing and promotion of films to foreign distributors (editorial line, teasers, posters, press releases)
• Direct financial participation in the films (often from writing stage and early with pre-sales, co-productions)
• Special relationship with and attendance at all important film festivals and markets throughout the world
• International vision of the markets with technical evaluation and "know-how"
• Follow-up with the international career of the film
• Promotion and discovery of new talents

2. Qualification world sales company
The applying world sales company has to be based in one of the EU countries, the EEA or countries associated with Creative Europe – MEDIA. The European company has to be owned, whether directly or by majority participation, by nationals of member states of the European Union and of the European Economic Agreement (or nationals of the other European countries participating in Creative Europe – MEDIA and registered in one of these countries.

3. Countries belonging to the EU, the EEA and to Creative Europe – MEDIA
Albania, Austria, Belgium, Bulgaria, Bosnia & Herzegovina, Cyprus, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Moldova, Montenegro, Norway, Poland, Portugal, Republic of North Macedonia, Republic of Serbia, Romania, Slovak Republic, Slovenia, Spain, Sweden, The Netherlands, the Ukraine and the UK. ***

Films which are majority produced by countries which are candidates to join the European Union are only eligible for FSS subject to the coming into force of their country's participation in Creative Europe – MEDIA and subject to EFP admitting a member organisation from the respective country. The same applies to the country of origin of the world sales company.

4. Countries not participating in Creative Europe – MEDIA
Countries outside the EU, the EEA and those not associated with Creative Europe – MEDIA.

5. Countries with a low audiovisual production capacity
Albania, Austria, Belgium, Bulgaria, Bosnia & Herzegovina, Cyprus, Croatia, Czech Republic, Denmark, Estonia, Finland, Georgia, Greece, Hungary, Iceland, Ireland, Latvia, Lithuania, Luxembourg, Malta, Moldova, Montenegro, Norway, Poland, Portugal, Republic of North Macedonia, Republic of Serbia, Romania, Slovak Republic, Slovenia, Sweden, The Netherlands and the Ukraine.***

***Exception: As EFP currently does not have member organisations from Malta, Moldova, Romania and the Ukraine, films which have been majority produced by these countries are not eligible.

°efp is supported by

European Film Promotion e.V.
Friedensallee 14-16
22765 Hamburg / Germany

fon +49 40- 398 403-0
fax +49 40- 390 6249


°efp President
Markéta Santrochová
Czech Film Center

°efp Managing Director 
Sonja Heinen

Panatom Corporate Communication

Andrea Dittler