For the first time, European Film Promotion is going online with one of its well-known EUROPE! UMBRELLAs at this year's Shanghai International Film & TV Market, taking place virtually due to the Corona Pandemic. This new online edition is free of charge for European world sales companies and EFP member organisations to highlight the newest films from Europe to buyers in China. Presence at the umbrella includes own pages for the participating companies where they can promote and market their films as well as pre-booked one-on-one meetings with potential clients including a translation service.

The online market runs alongside the Shanghai International Film Festival which takes place physically from 25 July to 2 August.