Since 2011, EFP has been running a much frequented EUROPEAN UMBRELLA for world sales companies and EFP members at Hong Kong's renowned and well-established FILMART. With the support of German Films, EFP's EUROPE! UMBRELLA has significantly grown over recent years (28 participating companies in 2018), offering tables for individual business meetings with distributors and buyers and a common space for displaying promotional material. In a highly dense and busy market environment, the stand's excellent location works as a "one-stop shop" for European cinema and provides the attending world sales companies with a very welcome opportunity to exchange experiences and benefit from the overall business activities.
The FILMART is organised by the Hong Kong Trade Development Council and takes place every March at the huge Hong Kong Convention and Exhibition Centre. The market maintains its significance as hub for sales to many important countries in Asia and is regarded as a bridge between the East and the West, providing for business access to Mainland China. Exhibitors and visitors from Hong Kong, Mainland China, India, Indonesia, Japan, South Korea, Malaysia, Singapore, Taiwan and Thailand, amongst others are regulars.
If you wish to register for EFP's Umbrella, here is what you need to do:
Participation at the Stand is limited and will be handled on a “first come, first served” basis. According to the rented space, a certain number of companies which register with EFP receive an exhibitor’s badge. Further companies receive a visitor’s badge and will NOT be listed in the Exhibitor’s Guide of the FILMART. These FILMART regulations are not negotiable.
Participation fee (as of 2018):
Shared table (for 2): €350
(If available, single table for €650)
After registering with EFP for the Europe! Umbrella, you will be sent a link by the FILMART to register with the market for general access
Venue: Hong Kong Convention and Exhibition Centre (theatres, meeting rooms), Hong Kong Arts Centre
Rate: UD 320-1,100
*market or online screenings are not compulsory for the participation at the Europe! Umbrella
European Sales Agents may also receive Film Sales Support (FSS) from EFP for the marketing of a maximum of two European films at the FILMART which covers 50% of their costs in relation to the marketing campaign and travel (economy ticket).
European Film Promotion e.V.
22765 Hamburg / Germany
fon +49 40- 398 403-0
fax +49 40- 390 6249
AFC - Austrian Films
°efp Managing Director