EFP operates a large and much frequented EUROPE! UMBRELLA at the Asian Film Market in Busan since 2006 for European world sales companies and EFP member organisations representing European films. The umbrella is in a prominent location at BEXCO's exhibition hall, attracting substantial business from Korea, China, Hong Kong, Taiwan, Japan, Indonesia and other Asian countries. In collaboration with UniFrance, the EUROPE! UMBRELLA was greatly expanded over the years to cater for a significant number of world sales companies from across Europe. EFP provides tables for meetings and offers services on site, visibly highlighting the European presence.
The Asian Film Market has established itself as one of the leading film business markets in Asia on a par with the FILMART in Hong Kong, providing an exhibition area for the film industry, triggering production, acquisition, sales and investment of films. The Asian Project Market (APM) is a strong component of the market offering business exchanges.
If you wish to participate in the EUROPE! UMBRELLA, this is what you need to do:
European world sales companies may also receive FILM SALES SUPPORT (FSS) from EFP for the promotion of European films at the Asian Film Market, covering 50% of costs in relation to the marketing campaigns. (FSS Guidelines).
European Film Promotion e.V.
22765 Hamburg / Germany
fon +49 40- 398 403-0
fax +49 40- 390 6249
Czech Film Center
°efp Managing Director