Peaking demand for Film Sales Support at Hong Kong’s FILMART – EUROPE! UMBRELLA expanded

13.03.2018 - Most of Europe’s sales companies are heading to the FILMART, Hong Kong’s most popular market in Asia after Berlin, which kicks off on 19 March …

EFP presents EUROPE! at the AFM

26.10.2017 - In a collective action, EFP (European Film Promotion) highlights European cinema at the upcoming American Film Market (November 1 – 8), by granting …

Wonderful Welcome for European Film Artists

14.10.2017 - Floating on waves of applause from the enthusiastic Korean audience the artistic delegation of EUROPE! Goes Busan steps onto grand festival stage in …


Susanne Davis

Andrea Froese-Moess

06.10 — 09.10.2018
EUROPE! UMBRELLA at the Asian Film Market in Busan

Asian Film Market, Busanoctober 6 – 9, 2018

EFP operates the large and very busy EUROPE! UMBRELLA at the Asian Film Market in Busan for European world sales agents and EFP member organisations representing their films. The stand is in a prime location at BEXCO's exhibition hall, attracting substantial business from Korea, China, Hong Kong, Taiwan, Japan and Indonesia, and other Asian countries. EFP has been offering this European meeting point and workspace for Europe's world sales agents at the Asian Film Market since 2006. In collaboration with UniFrance, the EUROPEAN UMBRELLA was greatly expanded to 189 square metres in 2014. A steady and growing number of registered world sales agents from Europe hold their meetings at individual tables supported by EFP staff on site. Additional space is provided for displaying promotional material in order to highlight the presence of European cinema.

The Asian Film Market has established itself as one of the leading film business markets in Asia on a par with the FILMART in Hong Kong, providing an expanding exhibition area for the film industry, triggering production, acquisition, sales and investment of films. The Asian Project Market (APM) is a strong component of the market offering diverse business exchanges.

If you wish to register for the European Umbrella Stand, here is what you need to do:

  1. Please register with the Asian Film Market for general access. Market screenings also need to be booked with the Asian Film Market directly (Asian Film Market).

  2. Register for the European Umbrella Stand by contacting EFP
    (moc.enilno-pfe@sivad / moc.enilno-pfe@tiekmilk )
    Particpation fee: €300

*market or online screenings are not compulsory for the participation at the European Umbrella Stand

European Sales Agents may also receive Film Sales Support (FSS) from EFP for the marketing of a maximum of two European films at the Asian Film Market which covers 50% of their costs in relation to the marketing campaign and travel (economy ticket).

°efp is supported by

European Film Promotion e.V.
Friedensallee 14-16
22765 Hamburg / Germany

fon +49 40- 398 403-0
fax +49 40- 390 6249


°efp President
Martin Schweighofer
AFC - Austrian Films 

°efp Managing Director 
Sonja Heinen

Panatom Corporate Communication

Andrea Dittler