EFP operates a large and much frequented EUROPE! UMBRELLA at the Asian Contents & Film Market (former Asian Film Market) in Busan since 2006 for European world sales companies and EFP member organisations representing European films. The umbrella is in a prominent location at BEXCO's exhibition hall, attracting substantial business from Korea, China, Hong Kong, Taiwan, Japan, Indonesia and other Asian countries. In collaboration with UniFrance, the EUROPE! UMBRELLA was greatly expanded over the years to cater for a significant number of world sales companies from across Europe. EFP provides tables for meetings and offers services on site, visibly highlighting the European presence.

The Asian Contents & Film Market has established itself as one of the leading film business markets in Asia on a par with the FILMART in Hong Kong, providing an exhibition area for the film industry, triggering production, acquisition, sales and investment of films. The Asian Project Market (APM) is a strong component of the market offering business exchanges.

If you wish to participate in the EUROPE! UMBRELLA, this is what you need to do:

1. Register with the Asian Film Market for general access to the market. Market screenings also need to be booked with the Asian Film Market directly (Asian Contents & Film Market).
2. Register for the European Umbrella Stand by contacting EFP
   (­m­o­c­.­e­n­i­l­n­o­-­p­f­e­@­s­i­v­a­d­, ­m­o­c­.­e­n­i­l­n­o­-­p­f­e­@­t­i­e­k­m­i­l­k­)
3. Participation fee: €400 for a shared table

European world sales companies may also receive FILM SALES SUPPORT (FSS) from EFP for the promotion of European films at the Asian Film Market, covering 50% of costs in relation to the marketing campaigns. (FSS Guidelines).