EFP operates a large and much frequented EUROPE! UMBRELLA at the Asian Contents & Film Market (former Asian Film Market) in Busan since 2006 for European world sales companies and EFP member organisations representing European films. 

In 2021 the Asian Contents & Film Market took place online again (11-14 October) and EFP offered an online EUROPE! Umbrella for all European world sales companies interested to join.  Being under the umbrella means 1 free badge and 5 free market screenings per company (French companies will be under the Unifrance umbrella).

EFP helped 49 sales agents from 37 European sales companies to present and promote 103 of their newest films from Europe. To stimulate sales negotiations already before the market, EFP organised special presentations for these European sales companies who introduced their European line-ups to 66 buyers from all over Asia. 25 of the promoted films were sold to Asia.

The Asian Contents & Film Market has established itself as one of the leading film business markets in Asia on a par with the FILMART in Hong Kong, providing an exhibition area for the film industry, triggering production, acquisition, sales and investment of films. The Asian Project Market (APM) is a strong component of the market offering business exchanges.

If you wish to participate in the EUROPE! UMBRELLA, this is what you need to do:

1. Register with the Asian Contents & Film Market for general access to the online market. Market screenings also need to be booked with the Asian Contents & Film Market directly (Asian Contents & Film Market).
2. Register for the European! Umbrella by contacting EFP
   (davis@efp-online.com)
3. Participation fee: €100

European world sales companies may also receive FILM SALES SUPPORT (FSS) from EFP for the promotion of European films at the Asian Contents & Film Market, covering 50% of costs in relation to the digital marketing campaigns. (FSS Guidelines).