EFP operates a EUROPE! UMBRELLA at the Asian Contents & Film Market (ACFM) 2023 during the Busan International Film Festival for European world sales companies representing European films. The UMBRELLA is a cooperation with Unifrance and will be available onsite as well as online. The ACFM takes place in a hybrid format from 7 to 10 October. In preparation for the market, EFP is putting in place its annual pre-market EUROPE! SHOWCASE for sales agents, offering the chance to present the newest European films to invited buyers from Asia.

This year, 32 world sales companies from throughout Europe are conducting business onsite for European films under the EUROPE! UMBRELLA.

The Asian Contents & Film Market has established itself as one of the leading film business markets in Asia on a par with the FILMART in Hong Kong, providing an exhibition area for the film industry, triggering production, acquisition, sales and investment of films. The Asian Project Market (APM) is a strong component of the market offering business exchanges. EFP has been running a European umbrella in Busan since 2006.

European world sales companies may also apply for FILM SALES SUPPORT (FSS) from EFP for the promotion of European films at the Asian Contents & Film Market, covering 50% of costs in relation to digital and physical marketing campaigns. (FSS Guidelines).