EFP operates a large and much frequented EUROPE! UMBRELLA at the Asian Contents & Film Market (former Asian Film Market) in Busan since 2006 for European world sales companies and EFP member organisations representing European films. 

In 2021 the Asian Contents & Film Market is taking place online again (11-14 October) and EFP will offer an online EUROPE! Umbrella for all European world sales companies interested to join.  Being under the umbrella means 1 free badge and 5 free market screenings per company (French companies will be under the UniFrance umbrella).

The Asian Contents & Film Market has established itself as one of the leading film business markets in Asia on a par with the FILMART in Hong Kong, providing an exhibition area for the film industry, triggering production, acquisition, sales and investment of films. The Asian Project Market (APM) is a strong component of the market offering business exchanges.

If you wish to participate in the EUROPE! UMBRELLA, this is what you need to do:

1. Register with the Asian Contents & Film Market for general access to the online market. Market screenings also need to be booked with the Asian Contents & Film Market directly (Asian Contents & Film Market).
2. Register for the European! Umbrella by contacting EFP
   (davis@efp-online.com)
3. Participation fee: €100

European world sales companies may also receive FILM SALES SUPPORT (FSS) from EFP for the promotion of European films at the Asian Contents & Film Market, covering 50% of costs in relation to the digital marketing campaigns. (FSS Guidelines).