The American Film Market, taking place in Santa Monica, California, a division of the International Film and Television Alliance (IFTA), is a firmly established major market for the sale and acquisition of films from around the world. It has solidified its role in the area of film development and financing, providing a platform for producers from around the globe to seek financing for new projects. As one of the top three international film markets, the AFM offers European producers and world sales agents unique access to US, Asian, and Latin American-based buyers, exhibitors and producing partners. With Los Angeles established as the centre of development, production and distribution of film and television in the US (and a leader internationally), it is essential that European world sales agents have the opportunity to travel annually to the US, to meet and discuss current and upcoming projects with their peers. The AFM is also a “must” stop on the Asian industry calendar, and provides for follow-up meetings to the Asian Film Market, which takes place one month earlier in Busan.

The AFM offers market screenings for European films which have to be booked with the market directly; contact will be provided individually.

European worlds sales companies may receive Film Sales Support (FSS) from EFP for the marketing of a maximum of two European films at the AFM which covers 50% of their costs in relation to the marketing campaign and travel (economy ticket).