Strong Presence of European World Sales Companies at the Asian Film Market 2019

01.10.2019 - EFP’s prominent EUROPE! UMBRELLA, a co-operation with UniFrance, provides high visibility for European films at Busan’s busy Asian Film Market …

Miami Film Market - Mercado del Cine Frances y Europeo

09.09.2019 - During the Toronto International Film Festival, Sonja Heinen (EFP - European Film Promotion), Jaie Laplante (Miami Film Festival), and Gilles …

EFP Ready for Toronto!

29.08.2019 - The Toronto International Film Festival is one of EFP’s (European Film Promotion) most important promotional platforms for European films outside …


31.10 — 07.11.2018
EUROPE! UMBRELLA at the American Film Market

AFM – American Film Market, Los Angeles6 – 13 November 2019

Europe! Umbrella at AFM 2017

2018 marked the 20th year where EFP supported the presence of European world sales companies at the AFM (American Film Market) by running the EUROPE! UMBRELLA at the market headquarters in the Loews Hotel. The Umbrella has been open for European world sales companies as well as for EFP members. EFP annually hosted a European Cocktail which brings together market participants internationally.

The American Film Market, taking place in Santa Monica, California, a division of the International Film and Television Alliance (IFTA), is a firmly established major market for the sale and acquisition of films from around the world. It has solidified its role in the area of film development and financing, providing a platform for producers from around the globe to seek financing for new projects. As one of the top three international film markets, the AFM offers European producers and world sales agents unique access to US, Asian, and Latin American-based buyers, exhibitors and producing partners. With Los Angeles established as the centre of development, production and distribution of film and television in the US (and a leader internationally), it is essential that European world sales agents have the opportunity to travel annually to the US, to meet and discuss current and upcoming projects with their peers. The AFM is also a “must” stop on the Asian industry calendar, and provides for follow-up meetings to the Asian Film Market, which takes place one month earlier in Busan.

The AFM offers market screenings for European films which have to be booked with the market directly; contact will be provided individually.

European worlds sales companies may receive Film Sales Support (FSS) from EFP for the marketing of a maximum of two European films at the AFM which covers 50% of their costs in relation to the marketing campaign and travel (economy ticket).


°efp is supported by

European Film Promotion e.V.
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22765 Hamburg / Germany

fon +49 40- 398 403-0
fax +49 40- 390 6249


°efp President
Markéta Santrochová
Czech Film Center

°efp Managing Director 
Sonja Heinen

Panatom Corporate Communication

Andrea Dittler