public call for digital promotion campaigns for fss inclusion and fss digital plus

EFP (European Film Promotion) is issuing a public call for FSS Inclusion and FSS Digital Plus.

Please submit applications via https://application.efp-online.com/

FSS Inclusion started as a pilot in 2022/23. It supports promotion campaigns for films that depict gender balance, equity & inclusion to draw attention to them and facilitate their circulation outside of Europe - see support criteria
FSS Digital Plus widens the range of the FSS festivals to additional festivals for the digital promotion of films to buyers outside of Europe.

Promotion at which festivals?
• FSS Inclusion: for the purely digital promotion of films at FSS festivals/markets and additional hybrid film festivals/markets (inside and outside of Europe) which have an international industry and outward reach
• FSS Digital Plus: for the purely digital promotion of films at additional hybrid film festivals, (inside and outside of Europe) which have an international industry and outward reach

When to submit?
• For FSS Inclusion the sales agents must submit an application at least 2 weeks prior to the start of the additional film festival. There are specific deadlines for the FSS festivals.
• For Digital Plus the sales agents must submit an application at least 2 weeks prior to the start of the additional film festival.

Who may submit?

European world sales companies registered in the Funding & Tender Opportunities Portal of the European Commission and approved by the respective European film promotion institute

What is covered by FSS?

Costs/investments for purely digital promotion and marketing campaigns targeting buyers outside of Europe
For FSS Inclusion: a portion of documented in-house costs in relation to the development of specific activities for the digital campaign

Which films are eligible?

Recent finished films which have an original copyright established in 2023 and have been selected for any section of the respective film festival or promoted at an international market
Majority-produced European films with a minimum length of 60' and an origin of country which is part of Creative Europe Media and part of the FSS Guidelines
Fiction films, animation films and documentaries (feature length)

How much is available?

An investment of up to 50% of the total costs up to a maximum of EUR 5,000 per campaign for an overall spend of EUR 10,000

Countries which might not be eligible if they have not signed the AVMSD in time

Albania, Bosnia-Herzegovina, Georgia, Montenegro, North Macedonia, Serbia
Please also read the FSS guidelines carefully for more details

support for films from switzerland

EFP additionally offers FSS for the promotion of films from Switzerland outside of Europe thanks to the international measures by the Federal Office of Culture, Media Desk Suisse and SWISS FILMS. An application for films from Switzerland has to be submitted separately from an application for European films via the usual online application system.

Gender balance, diversity & inclusion and sustainability are important for EFP. Therefore, we highly welcome and encourage promotion campaigns that respect the environment as well as the diversity of filmmakers and story lines.