ready to let european cinema shine at tiff 2022

EFP (European Film Promotion) returns in-person after 2-year hiatus spotlighting 14 titles among a long list of outstanding European films. 14 national film agencies and 11 world sales companies will be participating under this year’s EUROPE! UMBRELLA at the festival industry center.

The EUROPE! UMBRELLA at the festival‘s Industry Center will be hosting 14 national film promotion institutes, each of them with their latest titles in the various sections of this year’s TIFF Official Selections. Seven films celebrate their world premiere such as Unruly by Malou Reymann (Denmark / Discovery), My Sailor, My Love by Klaus Härö (Finland, Ireland / Contemporary World Cinema), All Quiet on the Western Front by Edward Berger (Germany, USA / Special Presentations), Pray for our Sinners by Sinéad O'Shea, Ireland / TIFF Docs), Thunder by Carmen Jaquier (Switzerland / Platform), A Long Break by Davit Pirtskhalava (Georgia / Discovery) and Daughter of Rage by Laura Baumeister (Nicaragua, The Netherlands / Discovery). There are six productions which have their North American premiere such as Ruben Östlund's Palme d'Or winner Triangle of Sadness (Sweden, Germany, France, UK / Special Presentations), the Czech-Slovak-German co-production Victim (Discovery) by FUTURE FRAMES participant 2017, Michal Blaško, co-produced by this year’s PRODUCER ON THE MOVE Jakub Viktorin, The Blue Caftan by Maryam Touzani (Morocco, France, Belgium, Denmark / Special Presentations), The Happiest Man in the World by Teona Strugar Mitevska (North Macedonia, Belgium, Slovenia, Denmark, Croatia, Bosnia and Herzegovina / Contemporary World Cinema), Mariupolis 2 by Mantas Kvedaravičius (Lithuania, France, Germany / TIFF Docs) and The War Sailor by Gunnar Vikene (Norway, Germany, Malta / Contemporary World Cinema). Driving Mum by Hilmar Oddsson (Iceland, Estonia) is running in the TIFF Industry Selects.

In addition, 11 European world sales companies will be attending the EUROPE! UMBRELLA.

>>discover here the highlighted films by their national film promotion institutes

>>find all national film promotion institutes attending TIFF

”There's a real buzz around the EUROPE! UMBRELLA. After a two-year break from the festival, the crowds are big and more Europeans are gathering at the booth than in previous years. We're looking forward to seeing the films on the big screen and celebrating European cinema“, says EFP Managing Director, Sonja Heinen.

Prior to the festival, EFP hosted a special, exclusive press preview event for select international press, spotlighting eight world premieres. In addition to five of the above-mentioned world premieres, there are also screenings of the films The Gravity by Cédric Ido (France / Platform), The Hummingbird by Francesca Archibugi (Italy, France / Gala Presentations) and Stories Not to be Told by Cesc Gay (Spain / Special Presentations) in the one-hour event, which was held for the second time in cooperation with TIFF Industry.

Sonja Heinen: ”With the new format introduced last year in close cooperation with TIFF Industry, we are wetting the appetite for these andeven more films in advance and directing the eyes of important multipliers to European cinema and creatives.“

The EUROPE! UMBRELLA at TIFFT 2022 is made possible thanks to the support of Creative Europe – the MEDIA Programme of the European Union and Eurimages, whose representatives are part of the joint platform, as well as the participating national film promotion institutes, EFP’s member organisations: Croatian Audiovisual Centre, Czech Film Center, Danish Film Institute, Finnish Film Foundation, Georgian National Film Center, German Films, Icelandic Film Centre, Lithuanian Film Center, Norwegian Film Institute, Screen Ireland, SEE NL (The Netherlands), Swedish Film Institute, Swiss Films and Wallonie Bruxelles Images (Belgium).

The EFP member organisations Unifrance, Cinecittà (Italy), Instituto de la Cinematografía y de las Artes Audiovisuales / ICAA (Spain), British Council and the Polish Film Institute will be operating their own individual stands alongside and in addition to the EUROPE! UMBRELLA. All in all, 19 European countries are attending TIFF this year to promote the latest European films from their respective countries.