The panel, in cooperation with European Film Market, explores the marketing opportunities available through international film festivals with, among others, representatives of notable world sales companies.

11 February 2022 12:00 – 13:00 pm
in cooperation with European Film Market
Access: Online Market Badge Holders

Building Up Publicity: How Sales Agents Spark Off International Distribution

What does the sales agent do once a film is invited to an international film festival? What is the present-day promotional strategy for a film? Who do the sales agents prioritize, target and reach out to with their strategy – buyers, press, festival programmers? Who are the vital partners – publicists, PR agencies, national promotion institutes, agents? What is the role of the producer? How do the director and cast come into play in terms of promotion?  

Tine Klint (LevelK) and Hédi Zardi (Luxbox) discuss and share experiences, describing and explaining strategies based on their international work in promotion and marketing. They will also touch on the future outlook. 

Moderated by Paris-based Didar Dome (Maneki Films)

*Access for Online Market Badge Holders only 


Jo Mühlberger
Project Director

Helen Peetzen
Press and Communication


°efp EUROPE! GOES BUSAN – the variety of cinema from Europe and their filmmakers at the Busan International Film Festival

28.09.2022 - European artists will return to the Busan International Film Festival (5-14 October) to represent their newest films.26 filmmakers from Europe have …

european talent shining at this year's toronto international film festival

07.09.2022 - A total of 73 alumni from European Film Promotion‘s talent programmes such as EUROPEAN SHOOTING STARS, PRODUCERS ON THE MOVE and FUTURE FRAMES are …

fss boosts european films at tiff 2022

06.09.2022 - At last, it’s time again for selected films to be physically shown to festival audiences at the Toronto International Film Festival (8 – 18 …

ready to let european cinema shine at tiff 2022

31.08.2022 - EFP (European Film Promotion) returns in-person after 2-year hiatus spotlighting 14 titles among a long list of outstanding European films. 14 …

public call for fss at the tokyo iff and the afm 2022

10.08.2022 - EFP (European Film Promotion) is issuing a public call for FSS Classic for the submission of classic and digital promotion campaigns of recent …

press archive

Look here for all news including previous years.

>> Go to archive

°efp is supported by

European Film Promotion e.V.
Friedensallee 14-16
22765 Hamburg / Germany

fon +49 40- 398 403-0
fax +49 40- 390 6249


°efp President
Markéta Santrochová
Czech Film Center

°efp Managing Director 
Sonja Heinen

Panatom Corporate Communication

Andrea Dittler