The panel, in cooperation with European Film Market, explores the marketing opportunities available through international film festivals with, among others, representatives of notable world sales companies.

11 February 2022 12:00 – 13:00 pm
in cooperation with European Film Market
Access: Online Market Badge Holders

Building Up Publicity: How Sales Agents Spark Off International Distribution

What does the sales agent do once a film is invited to an international film festival? What is the present-day promotional strategy for a film? Who do the sales agents prioritize, target and reach out to with their strategy – buyers, press, festival programmers? Who are the vital partners – publicists, PR agencies, national promotion institutes, agents? What is the role of the producer? How do the director and cast come into play in terms of promotion?  

Tine Klint (LevelK) and Hédi Zardi (Luxbox) discuss and share experiences, describing and explaining strategies based on their international work in promotion and marketing. They will also touch on the future outlook. 

Moderated by Paris-based Didar Dome (Maneki Films)

*Access for Online Market Badge Holders only 


Jo Mühlberger
Project Director

Helen Peetzen
Press and Communication


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Markéta Santrochová
Czech Film Center

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Sonja Heinen

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Andrea Dittler