The new application year for Film Sales Support (FSS) starts with the Toronto International Film Festival (9 - 18 September). Five European films and their sales companies benefit from this unique financial incentive which supports the creation of promotional campaigns for overseas distributors and buyers.

All supported films have been officially invited to the Toronto International Film Festival and are running in different sections: The Daughter by Manuel Martín Cuenca (Spain/ Film Factory Entertainment) and Nobody Has To Know by Bouli Lanners (Belgium, UK, France/ Playtime) in »Contemporary World Cinema«, As In Heaven by Tea Lindeburg (Denmark/ LevelK) in »Discovery«, The Story Of My Wife by Ildikó Enyedi (Hungary, Germany, Italy, France/ Films Boutique) in »Special Presentations« and A Tale Of Love And Desire by Leyla Bouzid (France/ Pyramide) in »TIFF Industry Selects«

promotion campaigns

With the support of FSS, the sales companies initiate various digital promotional campaigns, including digital screenings, adaptable online packages for distributors, e-readers, targeted newsletters, social media campaigns and even physical "off-shore" screenings in Tokyo and London that offer buyers and international journalists the possibility to see the film on a big screen in a time when they are not able to travel personally to Toronto.

fss programme & guidelines

With Film Sales Support (FSS), EFP backs the marketing campaigns of European world sales companies targeting countries outside of Europe. Thanks to the support of Creative Europe, the FSS programme has been able to adapt quickly and flexibly to the respective market situation during the pandemic with an open funding model (FFS Open Call). It is now returning to a model based on films selected by international festivals and markets. Two strands are offered, depending on whether the festival / market takes place physically or online: FSS Classic and FSS Digital.

important information

As EFP is still in the process of applying to Creative Europe MEDIA for FSS 2021/2022, individual grant confirmations and disbursements are subject to the signing of the contract between EFP and Creative Europe MEDIA at the end of 2021. This means that all costs part of the FSS application to EFP are undertaken at the world companies own risk with no claim to EFP should funding not become available from the European Commission.

support for films from switzerland

EFP additionally offers FSS for the promotion of films from Switzerland outside of Europe thanks to new international measures by the Federal Office of Culture, Media Desk Suisse and SWISS FILMS. This support has been confirmed and takes immediate effect.

fss is supported by

additional support

support for films from switzerland


Susanne Davis
Film Sales Support

Cornelia Klimkeit
Film Sales Support

Helen Peetzen
Press and Commnication


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European Film Promotion e.V.
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°efp President
Markéta Santrochová
Czech Film Center

°efp Managing Director 
Sonja Heinen

Panatom Corporate Communication

Andrea Dittler