European Reception at AFM 2017©EFP_Aaron Perez

The EUROPE! Cocktail on the first evening of the American Film Market (AFM) has established itself as a very welcome kick-off for the international film industry to the very busy days at North America's most important sales event. Organised by EFP (European Film Promotion) in partnership with UniFrance and co-hosted by German Films the popular rendezvous welcomed among its international guests Arianna Bocco (IFC Entertainment), Jonathan Dana (Code Entertainment), Cannes Marché du Film's Jerome Paillard, Matthijs Wouter Knol from Berlins European Film Market, Marcello De Souza (Mares Filmes), Charlie Baker (Orange Entertainment), Dylan Leiner and Michael Barker (Sony Pictures Classic), to name a few.

With its joint initiatives around the AFM – FILM SALES SUPPORT for additional promotion campaigns for 18 European films, organising the 20th edition of the EUROPE! UMBRELLA at the Loew's Hotel, Suites 864–867 for 13 European sales companies, and presenting the EFP LA SCREENINGS of 25 European Foreign Language Film Oscar® entries from Nov. 7-20 – EFP once again highlights European cinema at the AFM.

For the EUROPE! Cocktail EFP partners with UniFrance and co-host German Films. Additional support is given by the Croatian Audiovisual Centre, Danish Film Institute, Estonian Film Institute, Film Fund Luxembourg, Finnish Film Foundation, Lithuanian Film Centre, Norwegian Film Institute and Swedish Film Institute. All of EFP's activities in LA are supported by the Creative Europe – MEDIA Programme of the European Union and the respective member organisations.

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