European Reception at AFM 2017©EFP_Aaron Perez

Networking in the spirit of European cinema: EFP (European Film Promotion) is hosting its well established European cocktail on the first night of the American Film Market, this year again in partnership with UniFrance and co-hosted by German Films. The kick-off event for the most important film market in North America has become a popular rendezvous for making those first appointments, meeting with colleagues from the international film industry and starting into the busy week of the market in a relaxed way. The international guests attending included Jonathan Sehring (IFC Entertainment), Cannes Marché du Film's Jerome Paillard and Maud Amson, Fatih Akin, director of the German Foreign Language Academy Awards submission IN THE FADE, Marcus Hu (Strand Releasing), Camille Neel (Le Pacte), Igor Stankovic (MCD MegaCom Film), Miroslav Mogorovic (Soul Food) for the Serbian Foreign Language Academy Awards submission REQUIEM FOR MRS J., and Dylan Leiner (Sony Pictures Classic), to name a few.

By organising its various activities around the AFM – EUROPE! UMBRELLA; FILM SALES SUPPORT and EFP OSCAR SCREENINGS of 28 European Foreign Language Film Oscar® entries –, EFP sets the stage for boosting promotion and sales of European films at the AFM. This year, EFP is backing the marketing and promotion costs of 33 films from 11 European countries via FSS and also running the EUROPE! UMBRELLA at the Loews Hotel, Suite # 817 / 819, with 16 European world sales and productions companies as participants.

The European cocktail is hosted by EFP and UniFrance, with German Films as a co-host. Additional support is provided by the Danish Film Institute, Film Center Serbia, Film Fund Luxembourg and the Irish Film Board. All of EFP's activities in LA are supported by the Creative Europe – MEDIA Programme of the European Union. FSS and the EFP OSCAR SCREENINGS are supported by the respective member organisations.

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