ANCHORS UP by Simen Alsvik, William John Ashurst, represented by Sola Media (Germany)

In a collective action, EFP (European Film Promotion) highlights European cinema at the upcoming American Film Market (November 1 – 8), by granting FILM SALES SUPPORT (FSS) for the promotion and marketing of 33 European films totalling more than €120.000, by running the EUROPE! UMBRELLA for European world sales and production companies and by organising screenings for European Oscar® submissions. With its annual European cocktail, EFP kicks off with a tailor-made event for business and networking during the AFM, welcoming buyers, sales agents and European filmmakers who take part in the EFP Oscar® screenings. EFP's joint initiatives are supported by the Creative Europe – MEDIA Programme of the European Union and the participating EFP member organisations.

This year the EUROPE! UMBRELLA at AFM's headquarter, the Loews Hotel, welcomes 16 sales companies and producers from 12 European countries. Their line-ups offer more than 50 productions, including the Serbian Oscar entry REQUIEM FOR MRS. J. by Bojan Vuletić, which will be represented by the production company SEE Film Pro and sales company Soul Food and the Latvian Oscar entry THE CHRONICLES OF MELANIE by Viestur Kairish handled by EastWest Filmdistribution. Both films are part of the EFP OSCAR SCREENINGS taking place at the Dick Clark Screening Room.

Since 2009, EFP has been granting FSS to European world sales companies to help boost sales to North America at the AFM. This year, 33 films from 11 European countries are benefiting from EFP's marketing initiative. Three of the films are receiving FSS Slate Funding, covering promotion campaigns for films starting off at the Toronto International Film Festival and moving on to the AFM. Such as the French social drama, CATCH THE WIND, starring Sandrine Bonnaire, part of Doc & Film's Iine-up. Horror genre specialists will find fresh input from the Spanish film, PERFECT STRANGERS by Alex de la Iglesia (Film Factory Entertainment) or the Norwegian feature debut, HAUNTED (LevelK). Also on the market are four recently finished children's films: the Norwegian animation ANCHORS UP represented by Sola Media from Germany and – thanks to the special support of SWISS FILMS – live action feature film, MR. MOLL AND THE CHOCOLATE FACTORY, which is represented by ARRI Media.

Individual FSS funding was confirmed by the respective EFP member organisations: AFC – Austrian Films, British Council, EYE International (The Netherlands), Finnish Film Foundation, German Films, Instituto de la Cinematografía y de las Artes Audiovisuales / ICAA (Spain), Irish Film Board, Istituto Luce Cinecittà – Filmitalia, Norwegian Film Institute, Swiss Films, UniFrance.

From November 2 – 15, in parallel with the AFM, EFP presents its OSCAR SCREENINGS, spotlighting 28 European Foreign Language Film entries for the 90th Academy Awards to which industry members are invited. 

For the third time, EFP partners with UniFrance for the European cocktail at the beginning of the market, co-hosted by German Films. Additional support is given by the Danish Film Institute, Film Center Serbia, Film Fund Luxembourg and the Irish Film Board.

*** click here for FSS supported films and companies ***

*** click here for AFM EUROPE! UMBRELLA participants ***

with the support of

fss project partners

Support for Films from Switzerland

EFP may also offer FSS additionally for the promotion of Swiss films outside of Europe, thanks to new international measures by Federal Office of Culture, Media Desk Suisse and SWISS FILMS.


Susanne Davis
Head of Film Sales Support

Sabine Rolinski

Doris Bandhold
Press and Communication



20.03.2018 - What moves people in Europe? What triggers and lies beneath the manifold changes in the political, social and economical landscape? For a better …

Peaking demand for Film Sales Support at Hong Kong’s FILMART – EUROPE! UMBRELLA expanded

13.03.2018 - Most of Europe’s sales companies are heading to the FILMART, Hong Kong’s most popular market in Asia after Berlin, which kicks off on 19 March …

Alba Rohrwacher Welcomes this Year’s Finest Young Acting Talent

19.02.2018 - Tonight the EUROPEAN SHOOTING STARS 2018 were welcomed to the Berlinale Palast stage by former Italian Shooting Star Alba Rohrwacher – who just …

The EUROPEAN SHOOTING STARS 2018 Ready to Rock Berlin

16.02.2018 - Flying in from all over Europe the group of ten outstanding acting talents finally arrived to start their busy days in Berlin. Presented at the …

EUROPEAN SHOOTING STARS and PRODUCERS ON THE MOVE Present 27 Films on Berlinale Screens 2018

08.02.2018 - EFP (European Film Promotion) and its member organisations are delighted to announce that 37 participants of our talent platforms EUROPEAN SHOOTING …

press archive

Look here for all news including previous years.

>> Go to archive


°efp is supported by

European Film Promotion e.V.
Friedensallee 14-16
22765 Hamburg / Germany

fon +49 40- 390 6252
fax +49 40- 390 6249


°efp President
Martin Schweighofer
AFC - Austrian Films 

°efp Managing Director 
Sonja Heinen

Panatom Corporate Communication

Andrea Dittler