With its annual expanded European Umbrella Booth at Busan’s 10th Asian Film Market, which runs alongside the Busan International Film Festival, European Film Promotion (EFP) responds to strong demands from attending European sales companies. In tandem with UniFrance films, EFP hosts an overall high of 43 sales companies and EFP member organisations from October 3 – 6, supporting them in meetings with Asian buyers and distributors.

EFP has successfully been running an Umbrella Booth starting with the first edition of the Asian Film Market. Most of the companies come back regularly, but newcomers test the waters every year. New to the Umbrella, this year, are WTFilms and Stray Dogs from France, Bankside Films, Embankment and Film Republic from the UK.

The majority of the participating sales companies are receiving EFP’s Film Sales Support (FSS) for marketing and promotion of European films in Busan to boost sales to Korea and Asia on the whole. FSS beneficiaries will soon be published.

Thanks to Creative Europe – MEDIA and a financial contribution by EFP members, UniFrance films and German Films, the European Umbrella Booth is able to thrive each year.

Please find below the line-up of sales companies and six EFP member organisations (in italics) present at the Booth:

Austria: Austrian Films, Denmark: LevelK, TrustNordisk, France: Alpha Violet, Bac Films, Capricci Films, Doc & Film International, EuropaCorp, Films Distribution, Gaumont, Le Pacte, Les Films du Losange, Memento Films International, Reel  Suspects, Stray Dogs, uniFrance films, Urban Distribution International, Wide, WTFilms, Germany: ARRI Media World Sales, Beta Cinema, Films Boutique, German Films, m-appeal world sales, Media Luna new films, MIRAMEDIA, Picture Tree International, Sola Media, Greece:  Heretic Outreach, Italy: Fandango, Intramovies, Istituto Luce Cinecittà, Lithuania: Lithuanian Film Centre, Serbia: Film Center Serbia, Spain: Film Factory Entertainment, Latido Films, United Kingdom: Bankside Films, Celsius Entertainment, Embankment Films, Film Republic, HanWay Films, Protagonist Pictures, Taskovski Films.

Umbrella Partners

EFP Partners


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°efp President
Markéta Santrochová
Czech Film Center

°efp Managing Director 
Sonja Heinen

Panatom Corporate Communication

Andrea Dittler