An increasing number of European sales companies will attend the 19th FILMART in Hong Kong which runs from March 23 - 26. With the support of European Film Promotion’s (EFP) Film Sales Support (FSS) scheme, 37 sales companies are heading to the FILMART to market 39 films from 16 different countries. Requests for FSS were at an all time high this year – applications for 54 films were received – but due to budget limitations, EFP was only able to support 39 as well as cap the maximum amount to €3,000 per film. The FSS line-up includes three Berlinale award winners:
 Body by Malgorzata Szumowska (Silver Bear), the feature documentary, The Pearl Button by Patricio Guzmán (Silver Bear for best Scipt) and My Skinny Sister by Sanna Lenken (Crystal Bear RYSTAL for the Best Film).

With the financial help of the Creative Europe - MEDIA Programme of the European Union and some EFP member organisations, European Film Promotion (EFP) has earmarked FSS funds in the value of almost €100,000 dedicated to the individual sales campaigns.  

Responding to the high demand from Europe’s sales companies, EFP was able to enlarge the European Pavilion in order to offer more working space. 19 sales agents and two EFP member organisations registered with EFP, an overall high. Over a 4-day period, sales agents from Belgium, Denmark, France, Germany, Italy, Spain, Sweden/Finland and the UK will be conducting intensive business meetings at the Pavilion, presenting their line-ups pre-Cannes and following up on Berlin. In the vicinity, UniFrance films complements Europe’s visibility with its national stand representing French companies and films.

"I have attended FILMART for eight years in a row now and it surely has become a very important market for us during the year”, Nicolai Korsgaard, Sales Manager at TrustNordisk from Denmark points out. ”At FILMART I have the chance to meet up with a lot of Asian clients and also to follow up with those that I met with at the EFM. We have some big genre titles coming up, and these work really well for us in Asian territories.”

Antonio Oliete, Sales and Marketing Executive at Film Factory Entertainment in Spain,  stresses: ”FILMART is attractive to us because it is a very good opportunity to catch up with buyers that do not attend the EFM. It is also convenient for us to follow up on meetings of those who do go to Berlin.”

EFP has successfully been running the Pavilion since 2011, catering for the demand of those companies which come back regularly but also for newcomers. This year, EFP welcomes six new companies at the stand.

Like FSS, the European Pavilion is also financially backed by the Creative Europe - MEDIA Programme of the European Union, by EFP’s member organisation, German Films, the Danish Film Institute and Istituto Luce Cinecittà as well as by the participating sales agents.

Registered sales companies and EFP member organisations at the European Pavilion:

Belgium: Be For Films, Denmark: LevelK ApS, TrustNordisk, France: Stray Dogs, Germany: Beta Cinema, Films Boutique, German Films, Global Screen, m-appeal world sales, media luna new films, Mira Media S.L., Picture Tree International, The Match Factory, Italy: Fandango, Intramovies, Rai Com, Norway: Norwegian Film Institute, Spain: Film Factory Entertainment, Video Mercury Films SA, Sweden/ Finland: The Yellow Affair, United Kingdom: uMedia.

FSS funding was confirmed by EFP’s member organisations British Council, Danish Film Institute, EYE International (The Netherlands), Finnish Film Foundation, Flanders Image, German Films, Instituto de la Cinematografa y de las Artes Audiovisuales / ICAA (Spain), Icelandic Film Centre,  the Irish Film Board, Magyar Filmunió/ International Division of the Hungarian National Film Fund, Istituto Luce Cinecittà (Italy), Norwegian Film Institute, the Polish Film Institute, Swedish Film Institute, Swiss Films, UniFrance films, Wallonie Bruxelles Images.

FSS supported films and companies via Creative Europe

ASTRAGAL
Director: Brigitte Sy
Co-Director:
France
VIRGIN MOUNTAIN
Director: Dagur Kári
Co-Director:
Iceland, Denmark
BELGIAN RHAPSODY
Director: Vincent Bal
Co-Director:
Belgium, Luxembourg
PIGEON SAT ON A BRANCH REFLECTING ON EXISTENCE, A
Director: Roy Andersson
Co-Director:
Sweden, France, Germany, Norway
ZOUZOU
Director: Blandine Lenoir
Co-Director:
France
BIAGIO
Director: Pasquale Scimeca
Co-Director:
Italy
SIDETRACKED
Director: Álvaro Fernández Armero
Co-Director:
Spain
EISENSTEIN IN GUANAJUATO
Director: Peter Greenaway
Co-Director:
The Netherlands, Mexico, Finland, Belgium
TOKYO FIANCÉE
Director: Stefan Liberski
Co-Director:
Belgium, France
ACCUSED
Director: Paula van der Oest
Co-Director:
The Netherlands, Belgium, Sweden, Luxembourg
CONNECTION, THE
Director: Cédric Jimenez
Co-Director:
France, Belgium
CHRISTMAS FAMILY, THE
Director: Carsten Rudolf
Co-Director:
Denmark
A LONG WAY DOWN
Director: Pascal Chaumeil
Co-Director:
United Kingdom, Germany
PEREZ.
Director: Edoardo De Angelis
Co-Director:
Italy
CANAL, THE
Director: Ivan Kavanagh
Co-Director:
Ireland
CAPRICE
Director: Emmanuel Mouret
Co-Director:
France
VINCENT
Director: Thomas Salvador
Co-Director:
France
IDEALIST, THE
Director: Christina Rosendahl
Co-Director:
Denmark
POOL, THE
Director: Chris W. Mitchell
Co-Director:
The Netherlands
FLOCKING
Director: Beata Gårdeler
Co-Director:
Sweden
BODY
Director: Malgoska Szumowska
Co-Director:
Poland
HOWL
Director: Paul Hyett
Co-Director:
United Kingdom
TOURNAMENT, THE
Director: Elodie Namer
Co-Director:
France
YOU'RE UGLY TOO
Director: Mark Noonan
Co-Director:
Ireland
BANANA
Director: Andrea Jublin
Co-Director:
Italy, France
PEARL BUTTON, THE
Director: Patricio Guzmán
Co-Director:
France, Spain, Chile
GREENERY WILL BLOOM AGAIN
Director: Ermanno Olmi
Co-Director:
Italy
PORTRAIT OF THE ARTIST
Director: Antoine Barraud
Co-Director:
France
SWORN VIRGIN
Director: Laura Bispuri
Co-Director:
Italy, Germany, Switzerland, Albania
SWUNG
Director: Colin Kennedy
Co-Director:
United Kingdom
GIRL KING, THE
Director: Mika Kaurismäki
Co-Director:
Finland, Canada, Germany, Sweden
HERE IS HAROLD
Director: Gunnar Vikene
Co-Director:
Norway, Sweden
DOUGH
Director: John Goldschmidt
Co-Director:
Hungary, United Kingdom
HEC MCADAM
Director: Stephen Malit
Co-Director:
United Kingdom
BEING 14
Director: Hélène Zimmer
Co-Director:
France
MY SKINNY SISTER
Director: Sanna Lenken
Co-Director:
Sweden, Germany
MISPLACED WORLD, THE
Director: Margarethe von Trotta
Co-Director:
Germany

FSS supported films and companies via SWISS FILMS

ELECTROBOY
Director: Marcel Gisler
Co-Director:
Switzerland
DORA OR THE SEXUAL NEUROSES OF OUR PARENTS
Director: Stina Werenfels
Co-Director:
Switzerland, Germany

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