Gold Spinners, The

Category: documentary
Director: Hardi Volmer
Kiur Aarma
Country: Estonia, Finland
Year: 2014
Length: 72'
Production Status: completed


The Gold Spinners is a story about the birth, glory years and disappearance of the film studio Eesti Reklaamfilm - the only company producing advertisements in the Soviet Union. Under this regime the marketing rules did not apply and - to the thousands of concerned Soviet officials - even the word 'advertisement' sounded almost as ominous as such as words as 'CIA' and 'Coca-Cola'. Despite all these obstacles, during its heyday Eesti Reklaamfilm - the brainchild of just one man - provided employment for hundreds of people and the adverts it created won the hearts of millions - all the remarkable when you consider that in the Soviet Union, there were meant to be no goods to advertise...

Participating Directors

Kiur Aarma

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