Since 2000, EFP has offered support and guidance to European producers during the Cannes International Film Festival. In a highly selective process, one producer per country is chosen by the respective EFP member to take part in this initiative, which has set a high standard for participation. EFP creates a tightly focused working environment involving project pitchings, 1:1 meetings as well as extensive promotion of the producers via profiles in the international trade papers. The aim of this initiative is to assist European producers in finding partners for their upcoming projects, to strengthen industry networking opportunities and to offer a platform where the producer’s potential can be recognised.