European Umbrellas

EFP operates umbrellas for European professionals and EFP members at the FILMART in Hong Kong, the Asian Film Market in Busan and as well at the American Film Market in Los Angeles.


FILMART in Hong Kong (March)

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Since 2011, European Film Promotion (EFP) has been running a much frequented Umbrella for European sales companies and EFP members at Hong Kong's renowned and well-established FILMART. Over the past years, EFP's Umbrella has significantly grown, offering tables for individual business meetings with distributors and buyers and common space for the display of promotional material. In a highly dense and busy market environment, the stand’s excellent location works as a “one-stop-shop” for European cinema.

The FILMART is organized by the Hong Kong Trade Development Council and takes place every March at the huge Hong Kong Convention and Exhibition Centre. The market maintains its significance as hub for sales to many important countries in Asia and is regarded as a bridge between the East and the West, providing for business access to Mainland China. Exhibitors and visitors from Hong Kong, Mainland China, India, Indonesia, Japan, South Korea, Malaysia, Singapore, Taiwan and Thailand, amongst others are regulars.

If you wish to register for EFP's Umbrella, here is what you need to do:

1. Register your company by contacting EFP

Participation at the Stand is limited and will be handled on a “first come, first served” basis. 24 companies which register with EFP receive an exhibitor’s badge. Further companies receive a visitor’s badge and will NOT be listed in the Exhibitor’s Guide of the FILMART. These FILMART regulations are not negotiable.

Participation fee:
Shared table (for 2): €350
(If available, single tables available for €650)

2. After registering with EFP for the European Umbrella, you will be sent a link by the FILMART to register with the market for general access

3. The FILMART offers *market screenings for European films which have to be booked with the market directly. (link zum FILMART).

Venue: Hong Kong Convention and Exhibition Centre (theatres, meeting rooms), Hong Kong Arts Centre
Rate: UD 320-1,100

*market or online screenings are not compulsory for the participation at the European Umbrella

European Sales Agents may also receive Film Sales Support (FSS) from EFP for the marketing of a maximum of two European films at the FILMART which covers 50% of their costs in relation to the marketing campaign and travel (economy ticket).


Asian Film Market, Busan, South Korea (October)

European Film Promotion (EFP) operates a large and highly frequented Umbrella at the Asian Film Market in Busan for European sales agents and EFP member organisations representing European films. The stand is in a prime location at BEXCO’s exhibition hall, attracting substantial business ‘traffic’ from Korea, China, Hong Kong, Taiwan, Japan and Indonesia, including further countries in Asia. EFP has been offering working space for Europe's  sales agents at the Asian Film Market since 2006. In collaboration with UniFrance, the Umbrella has greatly expanded to 189 square meters since 2014. A steady and growing number of registered sales agents from Europe hold their meetings at individual tables supported by EFP staff on location. There is space for the display of promotional material to highlight the presence of European cinema.

The Asian Film Market has established itself as one of the leading film business markets in Asia on a par with the FILMART in Hong Kong, providing an expanding exhibition area for the film industry, triggering production, acquisition, sales and investment of films. The Busan International Film Commission & Industry Showcase (BIFCOM) and the Asian Project Market (APM) are strong components of the market offering diverse business exchanges. Amongst further events held, the programme, Ties That Bind, which assists 10 European and Asian producers with their coproduction projects reflects the international side and potential of the Asian Film Market.

If you wish to register for the European Umbrella Stand (F16 tbc), here is what you need to do:

1.    Please register with the Asian Film Market for general access. Market screenings also need to be booked with the Asian Film Market directly (Asian Film Market)
    
    Early Bird Registration: July (USD 70)
    General: August/September (USD 150)
    On Site: October (USD 200)

    *Market Screening (October)
    Venue: Centum City Multiplex Cinemas
    Rate: USD 200 per slot (2 hours)

    *Online Screenings (September)
    Website: http://os.asianfilmmarket.org

2.  Register for the European Umbrella Stand by contacting EFP  
     (klimkeit@efp-online.com)
     Particpation fee: tba

*market or online screenings are not compulsory for the participation at the European Umbrella Stand

European Sales Agents may also receive Film Sales Support (FSS) from EFP for the marketing of a maximum of two European films at the Asian Film Market which covers 50% of their costs in relation to the marketing campaign and travel (economy ticket).


American Film Market in Los Angeles, USA (November)

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2016 marked the 18th year in which EFP supports the presence of European sales agents and producers at the AFM by running the European Umbrella at the market headquarters in the Loews Hotel for 23 companies and institutions. EFP offers administrative support for registering companies, provides business facilities and hosts an annual industry reception, this year in partnership with uniFrance, co-hosted by German Films, and additional support by Estonian Film Institute, EYE International (The Netherlands), Film Fund Luxembourg, The Finnish Film Foundation, Istituto Luce-Cinecittà (Italy), Kosova Cinematography Center, National Film Centre of Latvia.
The European Umbrella initiative, started in 1998, is one of EFP’s first projects.

The American Film Market, taking place in Santa Monica, California, a division of the International Film and Television Alliance (IFTA), is a firmly established major market for the sale and acquisition of films from around the world. It has solidified its role in the area of film development and financing, providing a platform for producers from around the globe to seek financing for new projects. As one of the top three international film markets, the AFM offers European producers and sales agents unique access to US, Asian, and Latin American-based buyers, exhibitors and producing partners. With Los Angeles established as the centre of development, production and distribution of film and television in the US (and a leader internationally), it is essential that European producers and sales agents have the opportunity to travel annually to the US, to meet and discuss current and upcoming projects with their peers. The AFM is also a “must” stop on the Asian industry calendar, and provides for follow-up meetings to the Asian Film Market, which takes place one month earlier in Busan.

If you wish to register for EFP's Umbrella, here is what you need to do:

1. Register your company by contacting EFP (contact below)

Participation at the Stand with a table option is limited and will be handled on a "first come, first served" basis. In addition, you can register with no table option (no secured seating). Sales companies which register under the EFP Umbrella receive an exhibitor's badge, being eligible to book screenings. Production companies and institutions receive a Attendee's badge and will NOT be listed in the Exhibitor's Guide of the AFM. These AFM regulations are not negotiable. Both badge opportunities are AFM market offers to a reduced fee of $US 495 (deadline end of September/October, after that more expensive, rate tba).

2. EFP will provide the respective form for the registration with the AFM administration. The filled forms are to be sent to the AFM in order to register under the EFP Umbrella; the AFM will follow up with the registered persons and confirm the registration details.

3. The AFM offers *market screenings for European films which have to be booked with the market directly; contact will be provided individually.

*market screenings are not compulsory for the participation at the European Umbrella

EFP participation fee:
shared table (for 2): €500 per company
single table: €1000 per company)
no table: €150 per person

European Sales Agents may also receive Film Sales Support (FSS) from EFP.

Contact to register under the EFP umbrella at AFM: Sabine Rolinski (rolinski at efp-online . com)



EFP is supported by

European Film Promotion e.V.

Friedensallee 14-16
22765 Hamburg / Germany

fon +49 40- 390 6252
fax +49 40- 390 6249

info@efp-online.com
www.efp-online.com

EFP President

Martin Schweighofer
Austrian Films (AFC)

Managing Director EFP
Renate Rose


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