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As Switzerland does not participate in the Creative Europe – MEDIA Programme of the European Union in 2015, European Film Promotion's member from Switzerland, SWISS FILMS, is financing the promotion and marketing of Swiss films in the framework of Film Sales Support (FSS) to facilitate sales to countries outside of Europe in 2015. European and Swiss sales companies actively selling films from Switzerland may take advantage of FSS as usual for the selected festivals and markets.


News

Film Sales Support (FSS) reimburses  promotion  and marketing campaigns undertaken by European  sales companies for European films outside of Europe. It is available to associated sales companies since 2014, initially backed by the MEDIA Programme of the European Union, now supported by the Creative EuropeMEDIA Sub-Programme of the European Union.

FSS reimburses up to 50% of a sales company's film-related marketing budget  for the attendance at selected international film festivals and markets outside of Europe. On average, 45% of the European films for which EFP reimburses marketing costs are being sold for distribution, in particular to North and South America, Asia, Australia, New Zealand and the Middle East. The scheme complements EFP's existing promotional activities which strive to increase the visibility of European film and talent and advance cultural diversity around the world.

European sales companies, associated to EFP, may apply for FSS at set deadlines, 4-5 weeks prior to the respective festival or market.

European sales companies, associated to EFP, may apply for FSS at set deadlines, 4-5 weeks prior to the respective festival or market.

FSS covers promotion and marketing at the following festivals and markets:

Festivals

  • Sundance Film Festival 
  • Toronto International Film Festival 


Markets

  • Guadalajara Market
  • Hong Kong International Film & TV Market (FILMART) 
  • Asian Film Market 
  • American Film Market 

Festivals and Markets 2016

*** APPLICATION FORM HERE ***

Toronto International Film Festival (8-18 September 2016)

application deadline: 11 August 2016 

Asian Film Market (8-11- October 2016)

application deadline: 1 September 2016

American Film Market (2-9 November 2016)

application deadline: 1 October 2016

 


Guidelines

Film Sales Support for European films at non-European film festivals and markets

Terms

Introduction and Objectives

European Film Promotion (EFP) is appointed by the Creative Europe – MEDIA Sub-Programme of the European Union to follow through measures to reimburse promotional campaigns undertaken by European sales companies for European films outside MEDIA countries (ANNEX, point 1). EFP implemented Film Sales Support (FSS) as one of its activities outside of Europe. FSS reimburses up to 50 per cent of the promotion and marketing costs of European films at two non-European film festivals and four markets (see points 2, 3).

Eligibility

1) Films

Eligible for reimbursement are campaigns for recent completed European fiction films, animated films or documentaries with a minimum duration of 60 minutes participating in one of the main sections of the selected festivals or marketed at the chosen markets.

Recent films, refers to the original copyright of a film being established in the current year of application or three years prior to the current year of application. Excluded are films consisting of advertising or containing pornographic or racist material as well as those advocating violence.

Films have to be majority produced by a producer or producers established in the countries participating in the Creative Europe – MEDIA Sub-Programme and have to have been made with a significant participation by professionals who are citizens/residents of the countries participating in the Creative Europe – MEDIA Sub-Programme   (ANNEX, point 2).

Significant participation is defined as 10 or more points under the following scheme. In case of documentaries or animated films that do not have all of the components (for example actors etc.) and where the total is therefore less than 19, films need to achieve more than half of the points of the maximum total.  

  Points
Director 3
Scriptwriter 3
Composer 1
Actor 1 2
Actor 2 2
Actor 3 2
Production Design/ Art Direction 1
Director of Photography 1
Editor 1
Sound 1
Shooting Location 1
Laboratory 1
 TOTAL 19

 

2) Festivals

FSS reimburses promotional campaigns of European films (a maximum of three films per sales company per festival) in one of the main sections of the following festivals in 2016. The festivals are based in countries outside the EU, the EEA and in countries which are not associated members of the Creative Europe – MEDIA Sub-Programme:

- Sundance Film Festival, USA (January 2016)

- Toronto International Film Festival, Canada (September 2016)

 

3) Markets

FSS reimburses the marketing of European films (a maximum of two films per sales company per market) at the following markets in 2016. The markets are based in countries outside the EU, the EEA and in countries which are not associated members of the Creative Europe – MEDIA Sub-Programme:

- Guadalajara Market, Mexico (March 2016)

- Hong Kong International Film & TV Market (FILMART), Hong Kong (March 2016)

- Asian Film Market, Busan, South Korea (October 2016)

- American Film Market (AFM), L.A., USA (November 2016)


4) Beneficiaries

European sales agents who have an ECAS account and a Participant Identification Code (PIC) on the European Commission's Participant Portal and have signed a Mandate with EFP are eligible for reimbursement.

Qualification

The applying sales company has to be based in one of the EU countries, the EEA or countries associated with the Creative Europe – MEDIA Sub-Programme (ANNEX, point 2). The European company has to be owned, whether directly or by majority participation, by nationals of member states of the European Union and of the European Economic Agreement (or nationals of the other European countries participating in the Creative Europe – MEDIA Sub-Programme) and registered in one of these countries.

5) Costs


The budget to be submitted by the sales company to EFP for reimbursement must include costs for a substantial amount of promotional activities at the respective festival or market. The following costs for promotional and sales measures are eligible for reimbursement at the respective festival or market where applicable:

- Production of promotional and advertising material, (posters, brochures, flyers, press kits, screeners, merchandising)

- Publication costs (costs for advertisements in the trades)

- Public relations activities (any promotional activity for the respective film, hiring of a publicist, online PR by third parties (not employed by applicant), etc.)

- Subtitling into non-English languages

- Travel for a sales representative *

- Market screenings

- New digital promotion activities

 

NB: *Flight costs are capped at €1,200 for an economy ticket and are not reimbursable to the Toronto International Film Festival and the American Film Market. Hotel costs are part of the sales companies' own investment to be matched by FSS.


Award Criteria

The sales company applying for FSS must send a sales representative to the respective festival or market to promote/market the film. Films must have not been sold to the territory in which the respective festival/market takes place.
Applicants may apply for a maximum of three films per company per festival and two films per company per market.

Priority will be given to films coming from countries with a low audiovisual production capacity (ANNEX, point 3)

Priority will be given to films for which the sales agent undertakes additional promotional activities exceeding the usual promotional measures for the film at the respective festival/market.

Applicants are approved by EFP's member organisations (ANNEX, point 5).


Reimbursements

Reimbursements may not exceed 50 per cent of the costs incurred by the beneficiary for the promotion or marketing of the respective film(s) participating in the respective festival or market. They may also not exceed the maximum amounts available (see below).


- Festivals -


Maximum reimbursement per film per company and festival
(limited to three films)

€5,000 for one film
€2,500 per additional film

(The support for the individual films may be split in a different way but may not exceed €7,500 for two films, €10,000 for three films)

Minimum reimbursement: €1,000 per film

- Markets -

Maximum reimbursement per film per company and market
(limited to two films)

€5,000 for one film
€2,500 for a second film

(The reimbursement for the individual films may be split in a different way but may not exceed €7,500 for two films)
Minimum reimbursement: €1,000 per film

NB: The annual FSS funds are limited. This means, that it is possible that not all applications for the selected festivals or markets can be considered. It is also possible that in some cases the reimbursements might be reduced.

If the beneficiary spends less than calculated, the reimbursement is adjusted accordingly. The beneficiary has to inform EFP if he has received or will receive additional subsidies for the promotion of the respective film(s) at the respective festival or market.

The reimbursement is disbursed after the festival or market and after the beneficiary presents EFP with proof of payment (signature) of all eligible costs in relation to the promotion/marketing activities for the film(s) at the respective festival or market. The beneficiary has to prove that a sales representative attended the respective festival or market. Completed proof has to be presented to EFP within 2 months of the end of the respective festival or market. The actual reimbursement paid to the beneficiary will be published on European Film Promotion's website.


Application

Application deadlines for FSS are normally five or four weeks before the beginning of the respective festival or market. Applications have to be submitted online (http://efp.ath.cx/) and have to include a calculation of the promotional costs for the film(s). Applications must be submitted to EFP by the respective deadline.

ANNEX

1. Countries not participating in the Creative the Europe – MEDIA Sub-Programme:

Countries outside the EU, the EEA and those not associated with the Creative Europe – MEDIA Sub-Programme.

2. Countries belonging to the EU, the EEA and to the Creative Europe – MEDIA Sub-Programme:

Albania, Austria, Belgium, Bulgaria, Bosnia & Herzegovina, Cyprus, Croatia, Czech Republic, Denmark, Estonia, Finland, Former Yugoslav Republic of Macedonia (FYROM), France, Georgia, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Moldova, Montenegro, Norway, Netherlands, Poland, Portugal, Romania, Slovak Republic, Slovenia, Spain, Sweden and Turkey.

Companies registered in and owned in majority by nationals from countries which are candidates to join the European Union will be eligible for FSS subject to the coming into force of their country’s participation in the Creative Europe – MEDIA Sub-Programme.

3. Countries with a low audiovisual production capacity:

Albania, Austria, Belgium, Bulgaria, Bosnia & Herzegovina, Cyprus, Croatia, Czech Republic, Denmark, Estonia, Finland, Former Yugoslav Republic of Macedonia (FYROM), Georgia, Greece, Hungary, Iceland, Ireland, Latvia, Lithuania, Luxembourg, Malta, Moldova, Montenegro, Norway, Netherlands, Poland, Portugal, Romania, Slovak Republic, Slovenia, Sweden and Turkey.

4. Maximum travel and accommodation/subsistence costs per country:

Maximum travel costs: €1,500 relating to an economy ticket.

Maximum accommodation/subsistence costs:

Charts related to the maximum accommodation/subsistence costs can be found on the following website: https://ec.europa.eu/europeaid/sites/devco/files/perdiem-rate-20150318.pdf

If there is no overnight stay, the amounts are reduced by 50 per cent.

5. EFP member organisations >> click here



Contact

Susanne Davis

Cornelia Klimkeit


 
Friedensallee 14-16
22765 Hamburg
fon +49 40 390 62 52
fax +49 40 390 62 49
davis(at)efp-online.com
Friedensallee 14-16
22765 Hamburg
fon +49 40 390 62 52
fax +49 40 390 62 49
klimkeit(at)efp-online.com

Partners

  

European Film Promotion e.V.

Friedensallee 14-16
22765 Hamburg / Germany

fon +49 40- 390 6252
fax +49 40- 390 6249

info@efp-online.com
www.efp-online.com

EFP President

Martin Schweighofer
Austrian Films (AFC)

Managing Director EFP
Renate Rose


Website

Webdesign & Co-Programming
Dineke Baarlink
www.dineke-baarlink.de

Programming
Andrea Dittler
www.webspezi.com