EFP grants Film Sales Support for 9 European films at the Sundance Film Festival 2018

11.01.2018 - EFP (European Film Promotion) dedicates €35,000 in Film Sales Support (FSS) to the promotion and marketing of nine European films at this year’s …

EFP presents EUROPE! at the AFM

26.10.2017 - In a collective action, EFP (European Film Promotion) highlights European cinema at the upcoming American Film Market (November 1 – 8), by granting …

New guide to 93 European world sales companies associated with EFP!

09.10.2017 - To assist in this important decision, EFP (European Film Promotion) produced a unique brochure presenting profiles and contacts of 93 European sales …


Sabine Rolinski

01.11 — 07.11.2017
EUROPE! UMBRELLA at the American Film Market

AFM - American Film Market, Los Angelesnovember 1 – 8, 2017

Europe! Umbrella at AFM 2017

2017 marked the 19th year where EFP supported the presence of European world sales and producers at the AFM (American Film Market) by running the EUROPE! UMBRELLA at the market headquarters in the Loews Hotel for over 20 attendees this year. The Umbrella is open for sales, production companies as well as for EFP members or institutions. EFP offers administrative support for registering companies, provides individual tables (limited) and business facilities and space to display promotional material.

EFP annually hosts a European Cocktail which brings together market participants with representatives of EFP's OSCAR SCREENINGS that are being held during the same time.

The American Film Market, taking place in Santa Monica, California, a division of the International Film and Television Alliance (IFTA), is a firmly established major market for the sale and acquisition of films from around the world. It has solidified its role in the area of film development and financing, providing a platform for producers from around the globe to seek financing for new projects. As one of the top three international film markets, the AFM offers European producers and sales agents unique access to US, Asian, and Latin American-based buyers, exhibitors and producing partners. With Los Angeles established as the centre of development, production and distribution of film and television in the US (and a leader internationally), it is essential that European producers and sales agents have the opportunity to travel annually to the US, to meet and discuss current and upcoming projects with their peers. The AFM is also a “must” stop on the Asian industry calendar, and provides for follow-up meetings to the Asian Film Market, which takes place one month earlier in Busan.

If you wish to register for EFP's Umbrella, here is what you need to do:

  1. Register your company by contacting EFP (contact below)

Participation at the Stand with a table option is limited and will be handled on a "first come, first served" basis. In addition, you can register with no table option (no secured seating). Sales companies which register under the EFP Umbrella receive an exhibitor's badge, being eligible to book screenings. Production companies and institutions receive a Attendee's badge and will NOT be listed in the Exhibitor's Guide of the AFM. These AFM regulations are not negotiable. Both badge opportunities are AFM market offers to a reduced fee of $US 495 (deadline end of September, after that more expensive, rate tba).

  1. EFP will provide the respective form for the registration with the AFM administration. The filled forms are to be sent to the AFM in order to register under the EFP Umbrella; the AFM will follow up with the registered persons and confirm the registration details.

  2. The AFM offers *market screenings for European films which have to be booked with the market directly; contact will be provided individually.

*market screenings are not compulsory for the participation at the European Umbrella

EFP participation fee:
shared table (for 2): €700 per company
single table: €1300 per company)
no table: €200 per person

European Sales Agents may also receive Film Sales Support (FSS) from EFP for the marketing of a maximum of two European films at the AFM which covers 50% of their costs in relation to the marketing campaign and travel (economy ticket).

Contact to register under the EFP umbrella at AFM: Sabine Rolinski (moc.enilno-pfe@iksnilor)


°efp is supported by

European Film Promotion e.V.
Friedensallee 14-16
22765 Hamburg / Germany

fon +49 40- 390 6252
fax +49 40- 390 6249


°efp President
Martin Schweighofer
AFC - Austrian Films 

°efp Managing Director 
Sonja Heinen

Panatom Corporate Communication

Andrea Dittler