It was exactly 20 years ago – during the 1997 Berlinale – that the time was right to launch EUROPEAN FILM PROMOTION e.V. (EFP) to highlight European films internationally in the face of domination from US blockbusters. Initially, ten countries joined forces to promote and market their national cinema in a European context and create networking opportunities for their up-and-coming creatives at major film festivals around the globe. The idea of using „European film" as a global brand has since convinced another 27 countries to join EFP, making it a unique promotional network representing the great diversity of European cinema from a total of 37 countries. This truly European idea has been steadily growing thanks to the unwavering financial support of the Creative Europe – MEDIA Programme of the European Union and the EFP member organisations. Additional support for the Hamburg-based office has been granted by the German State Minister for Culture and the Media, the Film Fund Hamburg Schleswig-Holstein, and the Ministry of Culture of the City of Hamburg.

OPENING DOORS by promoting and networking describes the work of EFP best of all. Spurred on by the diverse experience and professional expertise of the growing number of members, the EFP team under the guidance of Managing Director Renate Rose has taken on a vanguard position over the last 20 years by creating networking events for producers, actors and directors, which were an inspiration for many similar projects to come.

Starting with a joint presentation at the Cannes Film Market in 1997 and continuing in 1998 with SHOOTING STARS at the Berlinale and NEW FACES OF EUROPEAN CINEMA at the Toronto International Film Festival as well as the EUROPEAN UMBRELLA Office at the American Film Market, EFP began tapping into markets around the world and has since promoted European film and talent in Busan, Karlovy Vary, Buenos Aires, Los Angeles, New York, Guadalajara, Istanbul and Hong Kong, to name just a few. With the introduction of FILM SALES SUPPORT in 2004, EFP added a very important tool to its portfolio in order to support the international marketing of European films. With the financial support of the MEDIA Programme, sales agents receive funding for the promotion and marketing of individual films in selected non-European film festivals and markets.

In acknowledging the evolving needs of the market, EFP has constantly improved and refined long-standing programmes as well as creating new initiatives to put a spotlight on current developments: this year will see the first edition of NEW DIRECTIONS IN EUROPEAN DOCUMENTARIES, which will present outstanding productions at the Metrograph cinema in New York City from May 4 – 7. Following a successful launch in 2016, EFP will be presenting EUROPEAN CINEMA: 10 WOMEN FILMMAKERS TO WATCH at the Sydney Film Festival for a second time. And FILM SALES SUPPORT will be expanding in 2017 to new markets, including the Tribeca Film Festival in New York and the Hot Docs Festival in Toronto. A move that - together with the FSS SLATE FUNDING scheme first introduced in 2016 - gives European film sales companies more opportunities for marketing their films internationally.

The 20th anniversary of EFP also marks another very important change for the pan-European organisation: Renate Rose – EFP's founding Managing Director and the driving force and guarantor of continuity for this very diverse project over the past 20 years – will retire in March 2017. During her tenure, EFP has developed into a strong organisation. She will be succeeded by Sonja Heinen, whose professional background as Head of the Berlinale Co-Production Market and Programme Manager of the Berlin based World Cinema Fund made her predestined for this new task.

COMPLETE LIST OF EFP PROJECTS IN 2017

EUROPEAN SHOOTING STARS 
9 – 13 Feb.

WESTWIND WESTWIND – EUROPEAN OSCAR ENTRIES IN ST. PETERSBURG
19 – 23 April

NEW DIRECTIONS: EUROPEAN NON FICTION FILMS
4 – 7 May

PRODUCERS ON THE MOVE AT THE CANNES IFF
19 – 23 May

EUROPEAN CINEMA: 10 WOMAN FILMMAKERS TO WATCH at the Sydney IFF
7 – 11 June

FUTURE FRAMES at the Karlovy Vary IFF
2 - 5 July

OPENING DOORS at the Busan IFF
12 – 18 Oct. (tbc)

OSCAR SCREENINGS in LA
2 – 15 Nov. (tbc)

EFP AT MARKETS

European Umbrella at FILMART Hong Kong
13-16 March
European Umbrella Toronto IFF
7 – 14 Sept. (tbc)
European Umbrella at the Asian Film Market in Busan
15 – 18 Oct. (tbc)
European Umbrella at the AFM in Los Angeles
1 – 8 Nov.

FILM SALES SUPPORT

Sundance Film Festival
19 - 29 January
FILMART Hong Kong
13 - 16 March
Tribeca Film Festival
19 - 30 April
Hot Docs Canadian International Documentary Festival
27 April - 7 May
Toronto IFF
7 – 18 Sept.
AFM in Los Angeles
1 – 8 Nov.
Asian Film Market in Busan
12 – 18 Oct. (tbc)

Contact

For interviews with Renate Rose and Sonja Heinen, please contact:

Doris Bandhold (Head of Press)
bandhold@efp-online.com
Tel: +49 40 390 6252


News

EFP grants Film Sales Support for 9 European films at the Sundance Film Festival 2018

11.01.2018 - EFP (European Film Promotion) dedicates €35,000 in Film Sales Support (FSS) to the promotion and marketing of nine European films at this year’s …

The 2018 EUROPEAN SHOOTING STARS: Diversity at its Best

19.12.2017 - For the 21st edition of EUROPEAN SHOOTING STARS, this year's jury of industry experts has selected a list of what they deem to be 2018's ten most …

EFP Announces the Jury for the 21st Edition of EUROPEAN SHOOTING STARS in 2018

22.11.2017 - EFP (European Film Promotion) has chosen five high-profile industry experts to select Europe’s most promising young acting talents for the 21st …

European Cocktail at AFM

01.11.2017 - Networking in the spirit of European cinema: EFP (European Film Promotion) is hosting its well established European cocktail on the first night of …

EFP Related Talent Taking Part in European Oscar Entries Presented by EFP in LA

27.10.2017 - The outstanding talent of European filmmakers, actresses and actors, who have been part of EFP’s programmes EUROPEAN SHOOTING STARS, PRODUCERS ON …

EFP presents EUROPE! at the AFM

26.10.2017 - In a collective action, EFP (European Film Promotion) highlights European cinema at the upcoming American Film Market (November 1 – 8), by granting …

Record Number of European Oscar® Entries at EFP’s LA Screenings

25.10.2017 - Putting a spotlight on a record number of 28 European Oscar® entries, EFP (European Film Promotion) offers additional screenings of the films in LA …

Wonderful Welcome for European Film Artists

14.10.2017 - Floating on waves of applause from the enthusiastic Korean audience the artistic delegation of EUROPE! Goes Busan steps onto grand festival stage in …


°efp is supported by

European Film Promotion e.V.
Friedensallee 14-16
22765 Hamburg / Germany

fon +49 40- 390 6252
fax +49 40- 390 6249

moc.enilno-pfe@ofni
www.efp-online.com

°efp President
Martin Schweighofer
AFC - Austrian Films 

°efp Managing Director 
Sonja Heinen


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