
03.03.2010
The Festival Internacional de Cine en Guadalajara has meanwhile been part of European Film Promotion's (EFP) Film Sales Support (FSS) scheme since 2007. This year, FSS – which is funded by the MEDIA Programme of the European Union – backs the promotion at Guadalajara of 11 European films from countries such as Romania, Hungary, Belgium, The Netherlands, Spain, France, the UK and Germany. The amount earmarked for sales agents and producers promoting their European films at the festival totals €37,000. FSS grants cover 50% of costs for the promotional campaign as well as the air fare of the attending professionals.
>> press release pdf to download
In addition to the financial incentives of FSS, EFP is operating an umbrella booth at Mexico’s most prestigious festival for the first time from 13th to 18th March. The stand is an integral part of Guadalajara’s 8th Film Market at the Hotel Fiesta Americana and will represent the diversity of all participating European films as well as EFP’s huge membership of 30 European institutions. As a point of reference for Europe within this expanding Ibero-American Market, the umbrella focuses to attract interested buyers and other market delegates.
>> catalogue of recent European films screening in Guadalajara
>> listing of FSS supported films
The festival in Guadalajara showcases around 60 European films in various programme sections, such as “Alternative Current”, “Cardinal Points”, “Without Boundaries” and “European Tendencies”. FSS supported films include Romania's official Foreign Language submission to the Academy Awards, Police, Adjective, by Corneliu Porumboiu with this year's SHOOTING STAR, Dragoş Bucur, and Dirty Mind by Pieter van Hees which was selected for EFP's “Variety Critics' Choice: Europe Now!” in Karlovy Vary in 2009.
Guadalajara has become Mexico’s most ambitious festival in relation to tying-in with Europe. Reaching beyond boundaries, the festival brings together various professionals from Europe and other countries hosting Europe and world-related programmes to professionals and students, such as the VI Ibero-American Coproduction Meeting, Ibero-American Films Crossing Borders, the second Talent Campus Guadalajara and meetings between Mexico and France and Andalucia. France will be guest country of the festival this year.
| Contact: Susanne Davis FSS Project Director +49 40- 390 62 52 davis@efp-online.com |
FSS is supported by the MEDIA Programme of the European Union, the UK Film Council, the Nordisk Film & TV Fond, and the Instituto de la Cinematografía y de las Artes Audiovisuales (ICAA). In addition, promotion and PR activities are backed by the Centre National de la Cinématographie et de l'image animée (CNC) as well as by private sponsors. The Hamburg-based office is financially supported by the German Federal Government Commissioner for Culture and the Media and the Department for Culture, Sports and Media of the City of Hamburg.
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