Promotion of young talent – SHOOTING STARS

Introducing Europe's up-and-coming acting talent at the Berlin International Film Festival (February 11-21, 2010)

EFP annually presents 10 up-and-coming European actors and actresses from 10 different European countries to the international press, public and industry during the first weekend of the Berlin International Film Festival. The actors and actresses are nominated by EFP members, and a final selection of participants is made by an international jury of industry professionals. These 10 SHOOTING STARS are then introduced at the Berlinale through a series of high profile events, including the SHOOTING STARS Awards at the Berlinale Palast, an official Press Conference, a meeting with Casting Directors and a Gala Dinner. The SHOOTING STARS Award is donated by main partner Studio Babelsberg.

The aim of this initiative, which was begun in 1998, is to bring talented young actors and actresses directly into the promotional process, and thereby, encourage the development of a 'star system' in Europe, which is essential for the worldwide promotion and marketing of European cinema. Between 1998 - 2010, EFP has introduced a total of 223 "new faces" in Berlin.

SHOOTING STARS activities

• Presentation of the SHOOTING STARS Award at the Berlinale Palast

• Press Conference introducing all SHOOTING STARS to the International Media

• Press Agency hired to handle interview requests

• Advertising in major trade papers

• Industry Breakfast: Speed Dating with with casting directors in an informal atmoshpere

• Gala Dinner for selected guests in honour of the SHOOTING STARS

• Workshops in cooperation with the Berlinale Talent Campus

• SHOOTING STARS Trailer

• Catalogue and on-line presentation of SHOOTING STARS including poster and DVD trailer

SHOOTING STARS is financially supported by the MEDIA Programme of the EU, the member organisations of EFP and private partners. Main partner is Studio Babelsberg, co partner is TESiRO. Financial partner is Commerzbank.