Variety Critics' Choice at the Karlovy Vary Film Festival

July 2-10, 2010

The programme is an official side-bar of 10 European films by young European directors presented annually at the Karlovy Vary International Film Festival (Czech Republic). The festival is a key international event which acts as a bridge to the countries and cultures of Eastern Europe. The filmmakers invited to present their films are selected by Variety critics in conjunction with EFP members and the Festival and are introduced to the press, industry and public during 2 days of events and screenings.

With the initiation of this programme in 2001, EFP and its partners aim to honour new, ground-breaking European cinema and the talent behind it.

Variety is EFP's main partner regarding selection of films, presentation of directors and is the co-host of the European Reception.

>> Promotion Trailer - Variety Critics' Choice 2010

Event activities

• Press Presentation of directors
• Czech Press Agent hired to handle press and interview requests
• Introduction of Europe Now! directors at their screenings
• Advertising campaign and on-line presentation of all participants
• European Reception in honour of the 10 selected directors

Activities are made possible with the financial support of the  MEDIA Programme  of the EU and the  member organisations of EFP. Variety Critics' Choice: Europe Now! also has backing from Variety and the Czech partners: Cinemax/HBO, Panavision and PricewaterhouseCoopers.