 |
PICTURE EUROPE!
The Best of European Cinema 2008
 Picture Europe! The Best of European Cinema is the newest project whose aim is to encourage the circulation of European films throughout Europe, and to cultivate new audiences for successful European films which have not had an opportunity for broader distribution outside of their native countries yet. In the launch year of this project, 2007, EFP chose three major European cities for the series. It is EFP’s intention to cultivate, encourage and educate a new audience for European films right in our own backyard.
Find the programme, trailer and background information on www.picture-europe.eu.
The films
selected for inclusion in the series must have been successful at the
box office in their home territories in order to qualify for selection.
In this way, the series can develop brand recognition, based on the
fact that the films have already built an audience, may have been
positively reviewed and, in general, have a reputation as “successful”.
The program will be announced end of february. It is put together by
the EFP member organisations in close cooperation with the local
cinemas.
Complementary information
Regarding the sales results EFP can point out that in 2007 (screenings in Madrid, Berlin and London) 3 films were sold (out of 16, representing 18.75%) and one film is in negotiation. In 2008 (screenings in Munich, Copenhagen and Madrid) 3 films were sold (out of 22, representing 13.63%), 2 films are in negotiations, and one film found a sales agent.
The programme in 2008
Munich: 21. - 27.02.2008 in the GLORIA FILMPALAST
Copenhagen: 12. - 18.03.2008 in the GRAND TEATRET
Madrid: 11. - 17.04.2008 in the CINEMAS PRINCESA
• Kick-Off Press Event in every participating city
• red carpet event in each city
• special presentation for each film with the director/
actor including a q&a
• hiring a press agency in each participating city
• production of a trailer, a poster and a flyer
• advertisements in the local media
• hosting a website www.picture-europe.eu
Partners
• EFP cooperates with the world-class advertising agency G2 Hamburg.
• All three events are sponsored by Volkswagen.
The activities are made possible with the financial support of the MEDIA Programme of the EU and the member organisations of EFP.
|
|
|
